Lookin' Good! Design Tips for Authors

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You, as the author, are your brand. You need to have a consistent look and feel with your website, business cards, newsletter, blog, and social media pages. Here are some tips for making your presence look unified, professional, and planned.

  1. Get a professional headshot. Selfies shouldn’t be used on websites or book covers. Make sure that you update it every two or three years (or if your look changes). Don’t be one of those authors who uses the same photo for twenty years.

  2. When you make a graphic to be shared on social media posts, make sure to choose the size that fits that platform. I use Canva, and it has a series of templates for each site that are sized correctly. The templates vary whether it’s a post, banner, or event. You also don’t want to stretch or resize a post graphic for a banner. It won’t look good.

  3. When you use a photo or graphic, make sure that it is sized so that it can be viewed. I’ve seen author bookmarks where you can’t see the book cover or title. Also make sure it is proportional. Some people stretch the graphic, and it’s too skinny or too fat.

  4. Pick colors that are complimentary and match your style of writing. My first published work was a story in a mystery anthology with a black, white, and red cover. I used those colors on my website and social media pages. When I talked to a publicist about my author sites later, she recommended that I choose brighter colors since my mysteries were light and humorous. You can use a color wheel to help you choose complimentary colors. There are lots of free ones on the internet.

  5. Make sure you use a quality, high resolution graphic or photo for print and web. If not, it will look pixilated or grainy and not professional.

  6. You may want to consider getting a logo for your name. It is another graphic that you can use on your sites.

  7. If you use a photo other than yourself on your social media sites, make sure to have something like a logo that identifies it as you. This helps people find you.

  8. When you’re making graphics or bookmarks, LESS is better. Don’t cover the entire graphic with text. Focus on important things like title, URL, ISBN, and book cover. Too much, dense text is hard to read.

  9. Some authors use business cards or postcards instead of bookmarks. It’s a neat give-away that doesn’t cost that much to produce.

  10. When you create business cards, bookmarks, or postcards, make sure to use both sides. I tend to put my latest book on the front of the bookmark, but I put the other series on the back

  11. I made notecards/post cards with my book covers. I put the covers on one side and left the back in white. I use these to write notes. And If you don’t want to use it as a postcard, it will slip into an invitation or other sized envelope.

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How to Make an Author Smile

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Everyone likes a bit of serendipity and a nice surprise — including authors. Here are some ways you can make an author’s day…

  • Buy their book. Read it, add it to your collection, or give it as a gift.

  • Recommend the book to your friends.

  • Add the book to your reading list on Goodreads.

  • Leave a review on Goodreads, Amazon, B&N. It doesn’t have to be a book report. You can leave one line about what you liked. Online retailers use reviews to determine book placement in ads and promos.

  • Recommend the book to your book club.

  • Invite the author to visit or Skype with your book club.

  • Take a picture of the book when you see it in a store or library and tag the author on social media. It’s neat to see where your book pops up.

  • Request that your library order the book.

  • Pop in at an author’s book signing.

  • Share the author’s posts on social media.

What else would you add to my list?

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Winner! Winner! Choosing Prizes and Gifts - Tips for Authors

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Everyone loves free stuff. And everyone loves to win the prize. You can use your author swag to create interesting prizes for giveaways. Here are some ideas (and what I’ve learned).

Gift Baskets: People love baskets filled to the brim with goodies and lots of ribbons and bows. I build several each year for charity auctions that I support. Come up with a theme and look for fun items to add (e.g. Tea and Books, Mysteries and Chocolate, etc.). Don’t forget to add your swag (e.g. pens, pencils, bookmarks). Make sure to autograph the books you include.

Buy a cute or useful basket or container to use as a base. Make sure it’s the right size for your give-away. A small, overflowing basket looks more appealing that a giant one with three things in it. Arts and craft stores (or Amazon) sell rolls of clear plastic cellophane wrap for gift baskets. Top it with ribbons or a big bow. Flashy baskets draw lots of attention at silent auctions. One year, our Sisters in Crime - Central Virginia chapter made one for the Friends of the Library’s fundraiser. We had over twenty-five books in the basket. And one of the gals made a big bow from yellow crime scene tape. A mystery reader’s dream!

Keep receipts and records for your taxes for charity donations. Talk to your tax advisor for details and specifics.

Social Media Giveaways: Facebook Hops, Facebook Parties, and Twitter Parties are great ways for you to meet readers and build up your audience. A lot of authors give away ebooks, and that often doesn’t bring the excitement or responses that a physical prize does. If you can, think of ways to incorporate small things in your prizes (e.g. small gift cards, fancy bookmarks, themed wine charms, etc.). I like Etsy, and I often find pins, wine charms, and notecards. Search Agatha Christie, Sherlock Holmes, or Nancy Drew gifts, and you’ll be surprised at all the creative ideas that pop up.

You want your item to be able to be mailed easily. Tina Glasneck gave me the best advice. Make sure your prize fits in a standard business envelope. When you do online contests, follow the terms and conditions of the site and specify where you will mail the gift to. One author friend bought really cute mugs, but they were expensive to wrap and ship. Also, postage jumps considerably when it is out of your mailing area/country.

I keep a shelf of swag and prizes in my office closet. Instead of throwing unused gift cards in a drawer, add them to your collection and use as a prize.

Swag Bags: I ordered a box of small purple bags with ribbon ties. (I found them on Amazon under birthday or shower gift bags. They come in all colors.) I make small swag bags (e.g. pens, bookmarks, pins, notecards) for people I meet with. These are like hostess gifts for the coordinator when I do events for libraries, schools, or senior community events.

Notes: I always add a “I hope you enjoy this/It was great to meet you” note with the prize. I had postcards made with my book covers at Vistaprint. The back is blank and perfect for a personalized note.

Contests and prizes are fun ways to excite readers and draw them into your social media sites. You don’t have to spend a lot of money, and a thoughtful gift is always memorable.

What I Learned about Book Marketing from Some Really Cool Librarians

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Recently, my Sisters in Crime - Central Virginia chapter hosted an event with Richmond Public Libraries, the Library of Virginia, and the Indie Author Project to help authors learn about working with libraries for events and programs. Many thanks to Nancy Buck (Richmond Public Libraries), Nan Carmack (Library of Virginia), and Emily Gooding (Indie Author Project).

Here’s what I learned…

  1. The Indie Author Project is a program that helps independent authors reach readers.

  2. Pressbook is a software to help authors format their books for print or ebook publication. Some libraries offer a subscription to their members. Check with your library to see if the service is offered. Pressbook also has commercial packages for those who want to format books.

  3. Libraries seed readership for authors. Librarians always are asked to recommend books.

  4. Libraries are often looking for programs (more than just author readings or book signings). Create a proposal of your idea and then approach the programming person at your library.

  5. Half-page or quarter-page flyers are great for your event. They are small enough for display tables and to put in books.

  6. Authors should look into using Meetup to publicize their events.

  7. If you make book cover or other posters, do them double-sided. That way they can be seen from both sides on a display counter.

  8. Facebook Live is a great way to do teasers to promote your event.

  9. Always write thank you notes or emails to your host after an event.

  10. On social media, check out #VALibraries.

Social Media and Book Promo No Nos

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We all want to promote our work and events, and social media offers us lots of opportunities. Here are some things you should avoid.

  1. Don’t be a leech. If another writer is promoting her work, having an event, or doing a cover reveal, don’t hijack the comments to promote your stuff. I am a part of several anthologies, and we’ve had people tag on to our promotions with comments like, “Hey, if you like this, you’ll love my book at this link.” That’s a quick way to offend others and get your comment deleted.

  2. Automatic messages are annoying when you get so many of them. I’m not sure that unsolicited ones are effective. These are canned and impersonal. Be social. Chat and share posts. Don’t depend on an automated email to build your audience or sell books.

  3. Be creative with your social media posts. Show interesting things and your sense of humor. All of your posts shouldn’t be “buy my book” or “like my page.” If you have hobbies, pets, or visit cool places, incorporate those into your posts.

  4. Don’t spend all of your time on your sites marketing your stuff. These platforms are for social interaction. You need to like, comment, and share others’ posts.

  5. We all need beta readers, forewords, reviews, and blurbs. Make sure you have a relationship with other authors before you make requests. You need a peer group that you can seek help from. I’ve had complete strangers from other genres ask for a review or a blurb and then put demands on it. Be polite. You’re asking a favor. Ask for help and make it easy if you want something from somebody. (When they agree, I always send a synopsis and short bio to help them with titles and character names.) Also, give them as much lead time as possible. Everybody has his/her own deadlines.

  6. Authors and bloggers are busy. Don’t ask people out of the blue to read your 200,000 word manuscript unless they extend the offer to you. I love to help other authors, but I have to guard my writing/editing time, too. I joined a critique group and have beta reader partners. We all agree to read and provide feedback on each others’ work. They also understand my genre, so they know the conventions. Find a critique group or partner to exchange manuscripts. Many times, you can participate in writing workshops that include feedback sessions.

  7. if you’re looking for reviews and you’re targeting book bloggers, read their reviews and look at their site. Make sure your book fits the site. Many post genres that they are interested in and their requirements. Some put out calls and other don’t accept unsolicited requests. Follow instructions. You’ll have more success.

  8. Use book events, workshops, and conferences as opportunities to network. If you take pictures or do a post, make sure to tag that person. Also, later if you do want to contact them for some reason, you have a relationship.

What would you add to my list? What are some of your social media pet peeves?

Tips for Authors Who Collaborate

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I am eternally grateful for all of my talented writer friends who have provided ideas and support to me through the years. Writing is often a lonely endeavor, and I believe that writers need a peer group. I’m a part of three writing groups and a slew of collaborative efforts.

Here are some examples of partnering and some tips that could help as you decide on future projects.

Book Signings - There is nothing lonelier than sitting at a table at a book signing by yourself. (You get a lot of questions about the location of the bathroom and whether or not something is on sale.) We can introduce our readers to new authors when we share opportunities. Plus, it’s a party when authors get together and hang out. I often carpool with other authors to events outside of Central Virginia. Road trip!

Anthology Collections - I like to participate in anthologies. I usually write mystery novels, and these projects give me a chance to experiment with short stories. Read the rules/requirements before you submit. We’ve had requirements like all participants will help promote the book.

Make sure you know about your rights. Are they returned after a certain amount of time? Can you republish the story later? If you’re under contract, make sure that any new projects don’t conflict.

Is a contract required? Is there a contract? Do you have to pay for anything? Are you expected to buy and sell books? Make sure that you’re clear on all the legalities and the money before you sign up.

Many times, I submit a story to be part of the collection. It is another writing credit for the author, and you meet and network with lots of authors. I don’t go into these projects with the thought of making lots of money. But, I’ve been fortunate to be a part of several successful anthologies where I did make money either on split royalties or selling copies of the book.

Pay it Forward - I try to support other authors where I can. One easy way is to like, comment, and share their stuff on social media. If you like someone’s book, tell others and leave a review. Reviews do matter to authors. I also attend author events and buy books. One of my author friends always buys a book and gives it away on her blog. There are lots of little things you can do to help others.

Blogs - I do a lot of guest blog posts, interviews, and podcasts. I also have a blog, Pens, Paws, and Claws, where I blog with some fun writers. (I also offer author interview spots on this blog #ThisorThatThursday or #WriterWednesdays on PP&C. Message me if you’re interested.)

When you do Social Media Parties, Facebook Hops, Blog Collaborations, or other joint projects, make sure you understand what money is required up front. Ask about the time commitment. Your time is valuable.

I love collaborative opportunities. Just make sure you have all the pertinent information before you start. And remember, friendship is friendship, but business is business.

How to Have a Successful Facebook Party

Facebook parties are good ways to create some buzz around your book, especially a launch or a milestone celebration. Here are some things I’ve learned over the years.

  1. When you create one, you need to decide where to host it — on your author page or your event page. I’ve done both. For mine, I tend to have them on my author page.

  2. Recruit author friends to help you. Each one should offer a discussion question and some sort of prize. I’ve noticed that things (e.g. bookmarks, gift cards, etc.) are more popular that ebook give-aways.

  3. Make it clear with your guest authors about what they should (shouldn’t do). Authors love to promote their own books, blogs, and newsletters. I always say feel free to do this. It helps everyone when we gain new readers, but some folks just like to focus on the subject of the party. Make it clear up front.

  4. If you’re going to mail a prize, make sure it can be packaged easily and specify up front where you’ll mail to. Overseas shipping can be pricey. Tina Glasneck gave me good advice — Make sure your prize fits in a standard envelope.

  5. Set up a schedule for all the participants at your party. Every 15 or 30 minutes is about right. We’ve done them for longer periods, and it’s tiring for those logged on for a 2- or 3-hour party. I like the ones where the authors chat with guests, so the 15-minute timeslots are good.

  6. You should set up an events page with instructions and the link to your party. This is a great way to invite friends to your event.

  7. Make sure that all of your author friends have access to post on the page where you’re having the party. (Settings and Page Roles). Don’t way until the event to do this.

  8. Make sure you introduce yourself and your books in your post.

  9. Make sure you review Facebook’s Terms and Conditions on give-aways and requirements. These change occasionally, and you want to make sure you’re compliant.

  10. Create memes and announcements for your event — advertising the authors who are your guests. Tag each of the authors and ask them to share with their readers.

  11. Specify the time, time zone, and date of the party in your announcements. Also make it clear when winners will be selected/notified.

  12. Encourage your author friends to hang around and chat after their timeslot. It' makes it more interesting when there are a lot of comments/dialogue.

Facebook parties can be a fun way to hang out with readers.

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Need Something? Make It Easy...

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My boss at my day situation loves his “Easy” button. There’s something to that. People are bombarded with things, and life is crazy. Recently, I was on a team reading and ranking submissions that were applications to do something for us. Some were a joy to read; all the information was organized and ordered. But there were others that we really had to dig to find the information or the proposal was incomplete.

I heard the fabulous Jane Friedman talk about this. If you want someone to help you with a writing or marketing task, make it easy for them. She’s right. Always provide the person with context and enough information to complete the task.

Blurbs - If you’re asking for a blurb, send the person a synopsis of your book and your biography.

References - When you ask for a reference or a nomination, send them a SHORT copy of your biography and other pertinent information.

Time - Give the person as much time as possible. I had a publisher once who sent out book blurb requests with a short deadline. It didn’t give busy people enough time to read enough of the book.

Pay it Forward - Make sure you’re willing to help others too. You can’t always be on the asking end.

Give Them an Off Ramp - Give the person an exit that doesn’t cause hard feelings. Everyone is busy, and your timing may not be right. When you call or write your introductory email request, acknowledge that they’re busy and that you understand if they’re unable to help right now.

By providing enough information and time, usually people are more than wiling to help.

What would you add to my list?

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