How to Increase Your Facebook Following - Tips for Authors

Here are some ways to increase your Facebook following on your author/fan page.

1. Open your personal page and search for your author page. Open it. Locate the ellipse at the top (….) and select Invite friends. You can choose names from the list or search for a specific person. Facebook does limit the number of people you can invite in one day.

2. Watch who likes and shares your posts on your author page. On your author page, click on the like and other icons. A page will appear with a button to invite those who don’t already like your page.

3. Put the link to your author page in your email signature. You’d be surprised at the number of people you correspond with regularly who don’t’ know you’re a writer.

4. On your author business card, make sure to list the key social media sites where they can find you.

5. Make sure you have links to all your key social media sites on your website.

6. Use your author account to like and comment on others’ posts. You want to be social. I was commenting only from my personal site. Now, I set aside some time each day to make sure I do it from my author page, too.

7. When you create your author page/account. Try to keep your name as easy to find as you can. If you use underscores, numbers, or other punctuation, it makes it harder for people to find you and tag you.

8. Check your newsletter and make sure to include links to all your social sites. I use Mail Chimp, and it lets me create the icons and links at the bottom of each edition.

9. If you’re in writing and promotional groups, many will let you post your links to increase your followers. This is a good (free) way to get the word out about your work.

How to Have a Successful Facebook Party

Facebook parties are good ways to create some buzz around your book, especially a launch or a milestone celebration. Here are some things I’ve learned over the years.

1. When you create one, you need to decide where to host it — on your author page or your event page. I’ve done both. For mine, I tend to have them on my author page.

2. Recruit author friends to help you. Each one should offer a discussion question and some sort of prize. I’ve noticed that things (e.g. bookmarks, gift cards, etc.) are more popular that ebook give-aways.

3. Make it clear with your guest authors about what they should (shouldn’t do). Authors love to promote their own books, blogs, and newsletters. I always say feel free to do this. It helps everyone when we gain new readers, but some folks just like to focus on the subject of the party. Make it clear up front.

4. If you’re going to mail a prize, make sure it can be packaged easily and specify up front where you’ll mail to. Overseas shipping can be pricey. Tina Glasneck gave me good advice — Make sure your prize fits in a standard envelope.

5. Set up a schedule for all the participants at your party. Every 15 or 30 minutes is about right. We’ve done them for longer periods, and it’s tiring for those logged on for a 2- or 3-hour party. I like the ones where the authors chat with guests, so the 15-minute timeslots are good.

6. You should set up an events page with instructions and the link to your party. This is a great way to invite friends to your event.

7. Make sure that all of your author friends have access to post on the page where you’re having the party. (Settings and Page Roles). Don’t way until the event to do this.

8. Make sure you introduce yourself and your books in your post.

9. Make sure you review Facebook’s Terms and Conditions on give-aways and requirements. These change occasionally, and you want to make sure you’re compliant.

10. Create memes and announcements for your event — advertising the authors who are your guests. Tag each of the authors and ask them to share with their readers.

11. Specify the time, time zone, and date of the party in your announcements. Also make it clear when winners will be selected/notified.

12. Encourage your author friends to hang around and chat after their timeslot. It' makes it more interesting when there are a lot of comments/dialogue.

Facebook parties can be a fun way to hang out with readers.

Why Writers Need a Facebook Author Page

I’ve heard from several writer friends that they don’t want to maintain another social media site. That’s valid. To do a good job, it takes time, but I’d argue that as a writer, you need this platform to promote your work. And here are my reasons for having a site (separate from your personal page).

1. There is a 5,000 connection limit on Facebook accounts. You could reach a ceiling and be limited.

2. Based on your number of followers on an author page, you have access to analytics that you don’t get on a personal page. I can see all kinds of demographic information such as visitor numbers, time visited, gender, age, country of origin, etc. These help you get a better picture of your followers. And you can target ads to your biggest audience at the day/time when they are most likely to visit.

3. Facebook lets you schedule posts on author pages.

4. You can boost posts or run ads on a Facebook author page.

5. These pages allow you to see the number of people who viewed or interacted with your posts. This gives you information about what is most popular and what your fans are interested in.

6. Make sure that you check Facebook’s terms of service regularly. There are limitations on selling items on your personal page. (Facebook’s terms change frequently. I check them before I do each promotion.)

7. My friends and family post on my personal page or tag me in photos. I have security settings on this site for what I share with the public. If you have these settings in place, you have to remember to loosen them if you are doing some kind of book or event promotion, or people are not able to share your post.

8. On an author page, you can add “buy my book” links. There are also plug-ins and apps that you can add to the page.

What would you add to the list?

Making a List - Keeping Your Social Media Feeds Organized

After a while, your newsfeeds in Facebook and Twitter become jam-packed with updates from friends, pages you've liked, and promotions. And the social media sites are always tweaking their algorithms to adjust what you see.

There are groups of people that I like to keep up with so, I create lists in Facebook and Twitter to organize my newsfeeds. I like to see what members in my writing groups, critique groups, and anthologies are talking about. I group them in lists, and when I select to view it, I get all their latest posts in one place. My instructions for creating lists are from the web version of each of the social media sites. If you're using the application version, the links may be in different places.

For Facebook, open your personal site.  Look on the far left list of links and locate "Explore." Move down the list and click on Friend Lists. Click the Create List button. When the dialog box appears, name your list and add people. Save your list. The new list will appear under your "Friend Lists." Click it to see a newsfeed filled with posts from people you added.

To create a list in Twitter, click your photo in the upper right corner. When the drop-down appears, click Lists. The Lists page appears with all the lists that you're a part of. Click Create New List in the top right corner. Name your list and provide a description. Save it. You can add people to your list. Note, if you add someone to a list in Twitter, it appears on their updates page.

Twitter lists are fun. Others have added me to quite a few lists. I'm in one for redheads. Someone else created a Twitter list of "Heathers." It's neat to see what's out there. You do have the option to remove yourself from a list if you choose.

This is one way that I organize my social media time, so I can see the items that I'm looking for instead of wading through lots of other posts. Let's connect on Facebook, Twitter, or other social media sites. Drop me a line or add me to a list. I look forward to hearing from you.

My Primary Social Media Sites and How I Use Them as an Author

There are so many social media sites, and it can be overwhelming. I heard some good advice at a conference a while back -- "You can't do it all." Authors feel they need to be everywhere -- all the time. And sometimes, that takes me away from writing and editing.

Here are the sites that I'm more active with and how I use them.

Facebook - I have a personal page, an author page, and a group page for superfans. My personal page has information that I share with friends and family. I share book things on my author page, and my fan group is for previews and early review requests.

I like to use Facebook to keep up with people, learn about new events, and see what everybody's reading or writing. I probably post more to my author page than I do my personal one. I also occasionally boost posts about look launches and sales on the author page. I also create events for meetings or signings that I like to invite people to.

Make sure to tag people that appear in your photos or posts. 

Twitter - I use Twitter to keep up with the book world and all my mystery reader and writer friends. I like to share others' information and celebrations. 

I use Tweepi to manage my Twitter followers. Often there are accounts that follow you, and then they drop you shortly after. I use TweetDeck to schedule posts. I also make lists to keep up with different groups of people. The lists help me organize groups of folks that I'm interested in, so I can see their tweets.

I tweet links to my blog posts and announcements about my books. I also try to share good content from others. If you tweet about events or post pictures, make sure to tag those who are with you.

Instagram - I love looking at and taking pictures. I can spend hours flipping through Instagram. I post pictures of what I'm doing. My dogs get a lot of face time on my account. I always try to take pictures at all the events I go to. Make sure to tag anyone with you in your photos. 

Pinterest - Did I mention that I love looking at pictures? I have Pinterest boards for all kinds of things that I want to see again. I create boards for all my books and stories. I save pictures of what my characters and settings look like. I also have a board of blog posts. I also have boards for crafts and recipes that I want to try.

LinkedIn - This is my "professional" social media site that has my key jobs and skills. I use this for business networking. I have also started to post links to my blog here. 

My recommendation is to find the sites that you like to interact with and try to focus your time on those. You should have a presence on the others, but I would concentrate on a few. I try to schedule my social media time throughout the day. I catch up at breakfast. (Yes, I tweet at 5:30 AM.) I try to check on my sites at lunch, and then I scroll through my sites after dinner.

Let's Be Social:

Facebook

Twitter

Instagram

Goodreads

Amazon Authors

Pinterest

LinkedIn

BookBub

GooglePlus

AllAuthor

YouTube

Hosting a Facebook Hop to Promote Your Book

Recently, I organized a Facebook Hop for our anthology's prelaunch. I'd participated in several and found it was a great way for authors to share connections and to find new fans and readers. A Facebook Hop is an online event that starts at your book page and connects a group of authors by linked posts. Guests start at the first site and hop through each, registering for the give-away.

Here's what I learned from putting the event together.

1. Before you begin to plan your event, check Facebook's terms and conditions about contests. They do change, and you want to make sure that you're following all the rules.
2. Recruit authors about 3-4 weeks before your event.  Have a recruitment email ready with all the pertinent information. Decide up front if you want all authors from a specific genre or not.
3. When the authors sign up, create a spreadsheet and collect names, emails, phone numbers, links to the author Facebook pages,  the prize, and an estimated prize value. I didn't put the individual prize values on any of the materials. I just used it to total the amount for all the sites (e.g. Over 25 authors and over $750 in prizes).
4. Arrange the order of the hop, starting with your page. You will want to mix up the prizes. We had a lot of ebook and book give-aways. I mixed these in with the gift cards, jewelry, and other things.  Make sure to put at least a couple of valuable items at the end to keep people interested in all the stops.
5. Make sure that all of your participants have an AUTHOR page.
6. Have a cut off date for recruiting and stick to it. Avoid adding authors. If you do, you have to go back and redo links.
7. Send an email to each author with the verbiage for the post, the artwork for the event, and a link to the next person. It took a little time to compose all of the emails, but it made the process easier for the participants.
8. Instruct the authors to schedule their post for the designated time and pin it to the top of their newsfeed. (I had to include instructions for both of these tasks in the author email.)
9. Specify the time for the hop to your authors and fans in the time zone you're in. We had folks from all over the world participate (e.g. 6:00 AM EST April 1 - 12:00 AM EST April 3).
10. We let each author pick his/her winner and post the name when the hop was over.
11. If you have rules or procedures, let everyone know them up front (e.g. like authors with hop stops shouldn't participate).
12. Get all of your participants to help advertise the event. It's a great way to share fans and readers.
13. Do not plan to do anything the morning that the hop goes live. You'll need to check all of the links. We got almost to the end before we hit a broken link. I spent several hours that morning helping a couple of authors get their posts updated.

What I Learned from Hosting an Author Facebook Party

As part of our recent launch for our mystery anthology, 50 Shades of Cabernet, we scheduled a Facebook party. It was a great way to interact with fans and friends. And we created some buzz about the book. Here's what I learned from our virtual party experience.

1. If you're planning on having a give-away or contest, make sure you read Facebook's Terms and Conditions on contests before you start your planning. These change from time to time, so you need to make sure you have the latest information, so you don't violate any agreements. (In Facebook, click on Settings and select Terms.)
2. Schedule your event in advance. Think about the time for the party. You don't want to limit it to just your time zone, but you don't want to commit to a large time block either. Ours lasted three hours.
3. Recruit author friends to stop by for a specific time. We had a group of authors, so we divided up the time slots. You want people who will chat, ask questions, respond to questions, and keep the conversation going.
4. Divide your party into 30- or 60-minute blocks for the authors to staff. Ask them to sign up for a slot. We also invited them to stay as long as they wanted, and many stayed longer than their hour.
5. Plan your give-aways. We offered some each hour, so we asked the authors to sign up for these too and let us know what the prize was. We spread these out throughout the evening. And many of the guests stayed to see what the next prize was.
6. Decide if you want your party to have a theme. We decided that our book launch was the focus. We talked about the book, our stories, wine (the theme of the anthology), and all things writing. Each author had some questions to throw in to keep the conversations going. Make it fun! Many of the authors posted a picture of the wine they were drinking and where they were at the time of the party.
7. We were going to have different threads or Facebook posts for different topics and give-aways, but some of the guests got confused, so we kept all of the conversation in one thread. You'll want to decide the logistics before you start the party.
8. Remind your guests and authors to refresh their pages frequently.
9. Publicize your event about two weeks in advance. Create a Facebook event and invite guests. Have all of the authors share the event and talk it up on their social media sites.
10. Make sure you specify the time zone for your party, so folks in other areas don't miss your event.

Amazon

Social Media Analytics And Why Numbers are Important to Writers

When you reach certain milestones on Facebook fan pages and other sites, you gain access to analytics, insights, and other metrics. Your website should also have this information. Even if you are not a numbers geek, this data is valuable to you. It shows progress and gaps in your marketing efforts.

While you shouldn't fixate on numbers, followers, retweets, and likes, you should use them as a measure of the post you're creating. Writers also need to remember the social part of social media. You need to build relationships and followers by interacting with each other. If you only use these sites to dump announcements about your reviews and sale items, you're not going to be that successful.

Facebook and Twitter offer a lot of good information. You can see things like which day you get the most traffic. Target those days for posting new material. You can also see which posts get shared or commented on the most. This can help you figure out what type of content works for you. Facebook gives you a lot of information, including the age group/ demographics of your audience. Twitter tells you your reach for the week. You can see which tweets get the most action, and how many lead to link clicks. You should use Twitter and other sites to drive traffic to your blog or website.

If you boosted a post or ran an ad campaign, you can see the results. This can help you decide which types of posts to pay for next time.

Your website should also have metrics you can use to track visitor patterns and what types of content are most popular. I use Bitly to shorten my blog URLs for posting on social media. It has an analytics page that lets me know how many people have clicked on that link and on what days. My website visits were up and down until I committed to post a weekly blog and post links to it on Google+ and Twitter. My Google+ numbers aren't as high as my Twitter ones, but they do help me with my placement in Google searches (SEO).

The charts, graphs, and information can be overwhelming. Start with one item like your reach or the key days of the week. If you need help, Facebook and Google have good help files that explain what the numbers and different charts mean.

All of this information should help you decide what's working for you. If you're scheduling tweets, and you're not getting a lot of retweets, replies, or favorites, then you probably need to look at the content, frequency, and timing of what you do. You're doing a lot of work for not much reward. Also know that if others looks at your recent tweets, they can see the action or inaction too. Mix it up and see if your numbers improve. Make sure to add a couple of relevant hashtags to get the attention of interested readers.

Also note that Facebook changes its algorithms frequently, and this affects what your friends and fans see. I wouldn't depend on it as my only marketing method. To date, I haven't paid to boost any posts, but I'm working on a marketing campaign for my first solo mystery for next spring. I'll let you know how that goes.

Finally, there are way too many social media sites to have an active presence on each. Pick what your readers like and focus your time there. Don't let it overwhelm you. Make small changes and see if your numbers improve.

Happy marketing! And let's connect so we can build our reaches and resources. 

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