Book Promotions When You're Stuck Inside
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We all have had to be resilient in 2020. All spring events were cancelled, and now a lot of summer and fall author conferences and workshops are being moved online. Authors need to be creative and think of ways to promote their work during quarantine or partial-reopenings. Here are some ideas…
Run a sale of one of your previous books. This will generate interest in your current book and your series. There are lots of good email promotions like BookBub, the Fussy Librarian, and Book Doggy.
Plan a Facebook party with some author friends. This is a great excuse to hang out with readers and writers. And everyone loves prizes and freebies.
Send out your newsletter with tips, hints, photos, and projects.
Partner with a local bookstore that is doing online events. Pitch a panel or interview discussion.
Be active on your social media sites. Interact with readers. This will help you build your platform. Readers like to interact with authors.
Partner with your librarians who are looking for panels and workshops for their online programming. Pitch an idea to your librarian.
If you like to teach or conduct workshops, look for groups in your area that provide learning for students or seniors. There are several in Central Virginia. I’ve done workshops in person before. This year, they have moved their programming to the virtual realm. This is a good way to share with others and to get introduced to a new audience.
Write your next book. This will put you ahead of the game when markets start to open again.
Think about doing a collaboration project in an anthology. When you partner with other authors, you’re able to increase your readership. The promotions also have a bigger reach when there are more authors involved.
What would you add to my list?
