Social Media Tips for Authors
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Social media, especially when you’re trying to market a book, can be overwhelming. Here are a few tips that can help.
Know the platform’s style. Are hashtags popular (or even used)? They are popular on X, Instagram and TikTok, but not as much on Facebook.
Can you include a clickable link in the post? You can include one on Instagram, but it’s not clickable. On Facebook and X, you always want to include a link to make it easy for the reader to find you or your book.
Many platforms will truncate your text. (It will show a few lines and then offer a more link to see the rest.) Put the most important parts of your post first. It’s a three-second world out there. People are skimming, and they often don’t click for more unless they are really interested.
Always include a graphic with your posts. Movement in videos or interesting graphics draw readers to your post.
Avoid long paragraphs of text. Again, people are skimming on their devices, and they don’t spend a lot of time reading volumes of text.
Always tag locations and people that you mention. This helps your content reach those who search for the tags you use.
Reactions and likes are good. Comments and shares help you more with the platform’s algorithms. Pose questions. More responses will help your post be visible to a larger audience.
What ideas would you add to my list?
