Expanding Your Network of Resources - Tips for Authors

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Recently an author asked me how to find book bloggers and podcasters because he had a book launch coming up. My advice to writers is to start this process early and not to wait until you’re about to have a book launch. You need to grow your network of resources as an ongoing process. Here are some things that have worked for me.

  • Most bookbloggers, bookstagrammers, and podcasters do what they do because they love the topic and interacting with others. It’s not good form to reach out or start following someone a week or so before your launch and then contact them for a favor. A lot of these folks have a very full calendar, and they book MONTHS in advance. As you build your author platform and your network, it’s always good to interact with them, know what they feature on their sites, and know their preferences e.g. do they want a physical ARC (Advance Reader Copy) or an electronic one? You should build relationships with book influencers (e.g. like, share, and comment on their posts). Don’t just show up when you want someone to help you publicize your book.

  • Always be professional. You are your brand. Make it easy for people. Follow the submission instructions, provide all the information, and have your press kit (bio, photos, book cover, book links) ready and organized.

  • Start a list, spreadsheet, or other electronic file to build your contacts. A book launch is a massive event. You need to keep good notes of your contacts, what you owe them, and deadlines. I have a GIANT spreadsheet where I have tabs for each type of resource, their contact information, and notes. I also have a calendar to show deadlines and key dates before and after my book launch. When you’re a guest, you need to make sure you share the interview on your social sites.

  • Find out who is out there and who is an influencer in your genre. This takes some research time.

  • See where other authors in your genre advertise their books. What events or interviews do they participate in? When I see interesting services or events, I add them to my spreadsheet.

  • Use hashtags on social sites to find people who like/follow a topic. You can look for topics like #bookblogger, #podcast, #bookstagrammer, #cozymystery, etc. When you find interesting people, follow them and interact.

  • Join writers’ groups. All of the groups that I’m a member of have bulletin boards, Facebook groups, or Slack sites for questions and recommendations. Find your crew. Networking is easier when you know people. I like getting recommendations for people I know and trust.

  • Volunteer. You meet so many people with great stories, ideas, and connections. So many writing conferences and organizations are always looking for people to help. It’s a great way to meet others.