Things to Do When I Have a New Book - Tips for Authors

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When you have book launch, there are hundreds of tasks you need to do for promotion and marketing. Here’s my list of things authors should remember to do to ensure that your sites are current and show off your new book.

Website:

  • Update your cover and your book links.

  • Make sure that the new book is listed in your press kit.

  • If you offer book club discussion questions, create a new set for this book.

  • Update your events page with all of the tours and signings you’ve scheduled.

  • If you sell books on your site, make sure to update that section, too.

Social Media Sites

  • Review all of your biographies on your sites and update. (Facebook Instagram, Twitter, LinkedIn, Pinterest, BookBub, Amazon Author Central, Goodreads, etc.) If you have some that you don’t use as often as others, check to see that the information is current there.

  • Update any graphics or photos. You want your readers to recognize you when they visit your social sites. Your brand should be on each site.

  • If you have a commerce/shopping site on any of your pages, make sure you’ve included this one.

  • Upload any new graphics of the book.

Other Documents

  • Create a document that contains your story’s summary (long and short version), biography, and social media links.

  • Add all of the book buy links to your documentation. That way, you have one place to go when someone asks for your information.

  • Create bookmarks and email signup sheets for your events and presentations.

  • Draft your press release and add it to your press kit.

Best wishes with your book promotion!