Do You Have an Author Logo?
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You are your brand. I think authors need a logo. It helps identify you and your writing on your website, social media posts, blog, and other communications and promotional materials.
There are quite a few graphic software packages with templates that will help you create one. There are also work-for-hire sites and graphic designers that you can pay to create one for you.
Here are some things you might want to consider about your logo:
Choose colors and fonts that reflect your writing style.
Make sure you have different file types for your final logo. You’ll need a high-resolution version for printed materials. You’ll want some smaller files, too. You may even want a black and white version.
If you plan to use your logo on different backgrounds, you’ll need to have one that has a transparent background.
Make sure all fonts/text in your logo is readable at different sizes.
You may want to have logos created for different sizes. If you try to enlarge a tiny logo to fit a large space, it often gets pixilated or jagged. I usually make a tiny one, a standard one, and a large one with a higher resolution for print items.
Test your logo designs with your electronic sites and print versions to make sure the colors and fonts look the way you want them to look.
What else would you add to my list?
