Using Nonfiction Hooks in Your Book Promotion

/

When you’re planning your book promotion strategy, make sure to include the nonfiction elements that would be of interest to readers. The goal is to always expand your audience, and this can help you look for areas where you can promote your work. Here are some ideas.

  • Make a list of the things and places in your book. This will give you some ideas for creative promotion.

    • These are examples from my glamping series: Blue Ridge Mountains, Glamping, Virginia, Camping, Tiny Houses, and Jack Russell Terriers.

    • More examples from my Delanie Fitzgerald Private Eye Series: Private Eye, Sears Catalog Home, Larping, Roller Derby, Edgar Allan Poe, English Bulldogs, Mustangs, and Drag Queens.

  • Look for social media groups and hashtags that relate to your nonfiction topics. When I launched my first Delanie Fitzgerald Mysteries, I found a group on Facebook that promotes Sears Catalog Homes, and I joined. The members were helpful with research ideas, and when the book came out, they promoted it to their followers.

  • You may want to do a postcard or an email campaign to businesses that are related to your topics. Many shops and museum gift shops may be interested in your book.

  • Look for groups, professional organizations, and clubs (related to your topic) that have newsletters or blogs. There may be opportunities for you to do an article or a guest post.

  • Find out if there are professional organizations related to your topic. You can pitch a guest article or interview them for their newsletter or website.

  • Look for businesses related to your theme and approach them about doing an event or a book signing. I’ve been part of several Virginia and wine-themed anthologies through the years. We did a lot of signings at museums and wineries.

  • Make sure to use your personal groups, clubs, professional organizations, and alumni groups. Most have newsletters or announcements that are willing to share your celebrations.

Book promotion is work, but sometimes it takes a little creativity to find new outlets to share your books.