It's Okay to Be Picky - Tips for Authors

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I am a picky eater, but that’s a whole ‘nother story. This is about being choosy about your promotions. Writers, your time, money, and sanity are valuable, and it’s okay not to do every conference, book signing, and event that comes your way. It’s hard. You want to be a part of things and to sell books, but life obligations and writing your next book are important, too.

When we started out with the anthologies, we did just about every promotional event that came along. One year, I had something bookish to do every weekend, and a lot of them included travel. There were some weekends where there were multiple events in the same day. I love to meet readers and talk about books, but I have two series now, a day gig, and everything else that life throws at me.

Events

  • I try to choose events where my readers are. I did some ComiCons early on. They were so much fun, but the audience wasn’t really for cozy, mystery readers.

  • Evaluate the cost (including travel and your time) for events that charge. Sometimes, there is value by gaining newsletter subscribers, networking, or the opportunity to talk to readers. It may not always be book sales.

  • Be creative. We’ve had some really good book sales at “non-book” events (e.g. an art festival at a winery, a happy hour at a museum, a table at a beach-themed store, a table outside a card shop ahead of Mother’s Day weekend). Try new things and learn what works for your readership.

  • Know where you will be at the event. I sunburn easily, so if it’s outside in the heat, I need shelter or a tent. Will you be expected to bring a tent, chairs, and a table? We did an outside event in January once and almost froze to death. I always have a box of books in the trunk of my car, too. I can’t tell you how many times we’ve sold out or the book order didn’t arrive at the venue on time.

  • Be prepared. I pack an event bag with swag, giveaways, a tent card, table cloths, extra pens, tape, painter’s tape, scissors, and seasonal things like sunscreen and sunglasses. I also pack a little cooler with drinks and snacks.

It’ Okay to Say No, But Be Professional

  • Sometimes, we take on too much because we don’t want to or can’t say no. Give yourself permission to be choosy and don’t feel guilty about it.

  • Be gracious and professional when you decline an invitation. Don’t burn bridges in case you may want to participate at another time.

  • If you accept an invitation, try not to back out unless it really is an emergency. Think about the event planner. It is often difficult to get last-minute replacements.

  • Be on time and be prepared.

  • It’s okay to stand up for yourself and to push back when there are issues. Just be professional. Tirades and outbursts on social media make you feel better for a moment, but they can damage your reputation for a long time. You are your brand.

  • Don’t be a diva. A lot of events and conferences are staffed by volunteers. Many bloggers, bookstagrammers, and podcasters don’t get paid for their efforts either. Demanding authors get a negative reputation pretty quickly and word spreads.