What I Learned from Hosting an Author Facebook Party

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As part of our recent launch for our mystery anthology, 50 Shades of Cabernet, we scheduled a Facebook party. It was a great way to interact with fans and friends. And we created some buzz about the book. Here's what I learned from our virtual party experience.

  1. If you're planning on having a give-away or contest, make sure you read Facebook's Terms and Conditions on contests before you start your planning. These change from time to time, so you need to make sure you have the latest information, so you don't violate any agreements. (In Facebook, click on Settings and select Terms.)
  2. Schedule your event in advance. Think about the time for the party. You don't want to limit it to just your time zone, but you don't want to commit to a large time block either. Ours lasted three hours.
  3. Recruit author friends to stop by for a specific time. We had a group of authors, so we divided up the time slots. You want people who will chat, ask questions, respond to questions, and keep the conversation going.
  4. Divide your party into 30- or 60-minute blocks for the authors to staff. Ask them to sign up for a slot. We also invited them to stay as long as they wanted, and many stayed longer than their hour.
  5. Plan your give-aways. We offered some each hour, so we asked the authors to sign up for these too and let us know what the prize was. We spread these out throughout the evening. And many of the guests stayed to see what the next prize was.
  6. Decide if you want your party to have a theme. We decided that our book launch was the focus. We talked about the book, our stories, wine (the theme of the anthology), and all things writing. Each author had some questions to throw in to keep the conversations going. Make it fun! Many of the authors posted a picture of the wine they were drinking and where they were at the time of the party.
  7. We were going to have different threads or Facebook posts for different topics and give-aways, but some of the guests got confused, so we kept all of the conversation in one thread. You'll want to decide the logistics before you start the party.
  8. Remind your guests and authors to refresh their pages frequently.
  9. Publicize your event about two weeks in advance. Create a Facebook event and invite guests. Have all of the authors share the event and talk it up on their social media sites.
  10. Make sure you specify the time zone for your party, so folks in other areas don't miss your event.