What I Learned about Book Marketing from Some Really Cool Librarians
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Recently, my Sisters in Crime - Central Virginia chapter hosted an event with Richmond Public Libraries, the Library of Virginia, and the Indie Author Project to help authors learn about working with libraries for events and programs. Many thanks to Nancy Buck (Richmond Public Libraries), Nan Carmack (Library of Virginia), and Emily Gooding (Indie Author Project).
Here’s what I learned…
The Indie Author Project is a program that helps independent authors reach readers.
Pressbook is a software to help authors format their books for print or ebook publication. Some libraries offer a subscription to their members. Check with your library to see if the service is offered. Pressbook also has commercial packages for those who want to format books.
Libraries seed readership for authors. Librarians always are asked to recommend books.
Libraries are often looking for programs (more than just author readings or book signings). Create a proposal of your idea and then approach the programming person at your library.
Half-page or quarter-page flyers are great for your event. They are small enough for display tables and to put in books.
Authors should look into using Meetup to publicize their events.
If you make book cover or other posters, do them double-sided. That way they can be seen from both sides on a display counter.
Facebook Live is a great way to do teasers to promote your event.
Always write thank you notes or emails to your host after an event.
On social media, check out #VALibraries.
