Why Authors Need an Information Sheet for Each Book

When you start to market your book (or series), you are going to have to provide a lot of different kinds of information for book tours, blogs, podcasts, and other promotions. I create a Word document for each book with all the information that I know someone will ask about. That way, when I need to respond to an email, send publicity information, or do a post on social media, everything is in one place.

Here’s what I include:

  • All ISBNs for the book

  • Back cover copy

  • Biography

  • Elevator speech for the book (1-2 sentences to describe the story)

  • Any tag lines you use

  • Links for purchase on a variety of retail sites

  • Summary of the series

I also keep an electronic file handy of my headshots and book covers in different sizes. I have a file of graphics that I created in Canva and Bookbrush for different seasons that are sized for a variety of social media platforms. I like both of these creative packages because I can depict the book in paperback, audio, and ebook for the graphics.

Having all of your book information organized will save you time when you’re responding to marking requests.

#WriterWednesday with Melanie Smith

I’d like to welcome Melanie Smith to the blog for #WriterWednesday!

Hardest thing about being a writer:

Juggling all the other things that get in the way of writing. As an independent author, I am responsible for managing my brand, promoting my work, updating my website, publishing my next story and networking with other authors. Life often gets in the way of creativity. I am routinely trying to balance my private life and necessary tasks with my desire to just sit down and write.

Easiest thing about being a writer:

Writing. I know some authors complain about writer’s block. This has never been an issue for me. Maybe because I am constantly juggling multiple books at the same time. If I get stuck, or the plot isn’t moving forward, I simply refocus my attention on another story.

Words that describe you:

I asked my husband, and this is what he said — Competent, knowledgeable, family oriented, frugal, financially responsible, natural, adventurous.

Words that describe you, but you wish they didn’t:

Accommodating – I sometimes let those close to me take advantage. I am also stubborn. Sometimes this is a good thing, but not everyone sees it that way.

Favorite foods:

Mexican food of any kind.

Things that make you want to gag:

Hotdogs

Something you’re really good at:

Computer programs, graphic design and promotional art, grammar

Something you’re really bad at:

Remembering names, singing

Favorite music or song:

I love all kinds of music, but my favorite is anything from the 80s

Music that drives you crazy:

Rap music

Favorite smell:

Honeysuckle

Something that makes you hold your nose:

The smell of death

Things you always put in your books:

Strong characters with tight family bonds.

Things you never put in your books:

Politics – people read my stories for entertainment. They don’t need to know what I think or how I feel.

Favorite places you’ve been:

I really enjoy visiting Yellowstone National Park. I also had an amazing trip to Italy.

Places you never want to go to again:

East LA

Favorite things to do:

Ride my Harley and explore the backcountry on my ATV

Things you’d run through a fire or eat bugs to get out of doing:

Public speaking

Best thing you’ve ever done:

Conquer my fears and publish my first book

Biggest mistake:

For many years, I treated my writing as a hobby instead of a talent

Most daring thing you’ve ever done:

I have been skydiving, rappelled out of a ski resort tram, cliff dived at Lake Powell, and learned to ride a motorcycle on challenging canyon roads

Something you chickened out from doing:

Eating sushi or oysters

About Melanie:

Long before she delved into the world of fantasy and suspense, Melanie P. Smith served nearly three decades in the Special Operations Division at her local sheriff’s office supporting SWAT, Search & Rescue, K9, the Motor Unit, Investigations, and the Child Abduction Response Team. She now uses that training and knowledge to create stories that are action-packed, gripping, and realistic. In addition to writing, she is also the Editor-In-Chief for Connections eMagazine — a free quarterly publication focused on bringing authors and readers together.

You can find more about Melanie and her books on her website and social media platforms.

Let’s Be Social:

Visit Melanie on her website at www.melaniepsmith.com

Find her on Facebook at https://geni.us/MPSFacebook

Twitter https://geni.us/MPSTwitter

Instagram https://geni.us/MPSInstagram

YouTube https://geni.us/MPSmithYouTube

Locals Community https://geni.us/MPSLocals

BoobBub https://geni.us/MPSBookBub

LinkedIn https://geni.us/MPSmithLI

Pinterest https://geni.us/MPSPinterest

Goodreads https://geni.us/MPSGoodreads


Do You Have an Author Logo?

You are your brand. I think authors need a logo. It helps identify you and your writing on your website, social media posts, blog, and other communications and promotional materials.

There are quite a few graphic software packages with templates that will help you create one. There are also work-for-hire sites and graphic designers that you can pay to create one for you.

Here are some things you might want to consider about your logo:

  • Choose colors and fonts that reflect your writing style.

  • Make sure you have different file types for your final logo. You’ll need a high-resolution version for printed materials. You’ll want some smaller files, too. You may even want a black and white version.

  • If you plan to use your logo on different backgrounds, you’ll need to have one that has a transparent background.

  • Make sure all fonts/text in your logo is readable at different sizes.

  • You may want to have logos created for different sizes. If you try to enlarge a tiny logo to fit a large space, it often gets pixilated or jagged. I usually make a tiny one, a standard one, and a large one with a higher resolution for print items.

  • Test your logo designs with your electronic sites and print versions to make sure the colors and fonts look the way you want them to look.

What else would you add to my list?

#ThisorThatThursday Author Interview with Trevor Harrison

I’d like to welcome Trevor Harrison to the blog for #ThisorThatThursday!

Hardest thing about being a writer: Thinking. Thinking is the hardest work anyone can ever do, which is why a lot of people ignore it.

Easiest thing about being a writer: The fact that ideas – some good, some bad – come to you when you least expect them.

Things you need for your writing sessions: Time to allow my mind to travel from one storyline to another

Things that hamper your writing: Mundane tasks that distract me from thinking

Words that describe you: humorous, rational, nostalgic

Words that describe you, but you wish they didn’t: impatient (but I’m working on it). Also, as my beard whitens, I look increasingly like Colonel Saunders

Something you’re really good at: Cribbage and most other board games; racquetball at one time.

Something you’re really bad at: losing (but I’m also working on this), woodworking, and baseball all the time

Favorite music or song: blues, rock, and jazz

Music that drives you crazy: rap

Things to say to an author: What is your process? Who are your major influences?

Things to say to an author if you want to be fictionally killed off in their next book: I have a really good idea for your next novel/short story!

Favorite places you’ve been: Greece

Places you never want to go to again: No good answer as I have loved everywhere I have ever been.

Favorite books (or genre): economic and political history, poetry, and biographies

Books you wouldn’t buy: Guinness Book of Records or any other books of lists

Best thing you’ve ever done: travel

Biggest mistake: not traveling enough

Besides writing, what’s the most creative thing you’ve done: I designed our current house on draft paper before it went to a professional draftsman for final work. The final product is about 95 per cent of my original conception.

A project that didn’t quite turn out the way you planned it: I bought all the disassembled parts for a 1919 Studebaker with the idea of putting it together but finally had to sell all of it for lack of time and ability.

About Trevor:

Trevor W. Harrison is a retired professor of Sociology at the University of Lethbridge. He was formerly Director of Parkland Institute (2011-2021) and a member of both the Canadian political science and sociology associations. He is best known for his studies in political sociology, political economy, and public policy. He is the author, co-author, or co-editor of twelve books, including Tales This Side of the Elysian Fields. A thirteenth book, Safarnameh: A Traveler’s Journey Along the Hippie Trail is scheduled for publication by Athabasca University Press in spring 2025. He is a frequent and well-known contributor to public media, including radio and television.

#WriterWednesday with Karin Melberg Schwier

I’d like to welcome author Karin Melberg Schwier to the blog for #WriterWednesday!

Favorite foods: When I had a milestone birthday, my son and his wife in California sent me a “meat package” for my birthday. Sourced locally, it was filled with meat of all sorts. I am definitely a carnivore.

Things that make you want to gag: Mom and Dad, ever since my brother and I were little, used to make an abomination called “Milk Toast” when they were sick. Poached egg, toast, and hot milk in a bowl with a big dollop of butter greasing its way across the surface. Gag. My brother and I both agree on this; do not eat, no matter how sick you are.

Something you’re really good at: I’m a pretty darn good cartoonist and illustrator. I don’t do it often enough and you do get rusty if you don’t work those muscles, but I love it.

Something you’re really bad at: Much to my older brother’s chagrin, I cannot whistle properly, and I really am a bad bike rider. Not motorcycle bike, well, that, too, but just plain old bicycle.

Favorite music or song: John Mayer, Great Big Sea, The Coors, Beatles, John Fogelberg, Joni Mitchell, Little River Band, jeez, I can’t think of them all! I can’t leave out Rhye, the band my son Ben plays with (keys).

Music that drives you crazy: Rap. My son insists there’s something to appreciate in all music. But. I’m sorry, I just can’t.

Favorite smell: Rosemary.

Something that makes you hold your nose: Cat barf. I get more of the latter than the former.

Last best thing you ate: Leg of lamb. I love lamb. I have spent a lot of time in New Zealand; once when I was 20, I worked on a dairy farm and lived with the family. Daphne prepared huge lamb roasts, and I was in heaven.

Last thing you regret eating: Our friends in Australia just sent my son a bag of chocolate covered goji berries called Koala Poop. I had some. Mistake.

Favorite places you’ve been: New Zealand, Turkey, Italy, Australia, England, Scotland, Catalina Island.

Places you never want to go to again: Las Vegas. Could be because we hiked many miles along the South Rim of the Grand Canyon that day, and I found LV to be hugely irritating.

People you’d like to invite to dinner: Yann Martel and Alice Kuipers, which wouldn’t be a big stretch since they’re neighbors. Other favorite authors like Elizabeth Hay, Guy Vanderhaeghe, Marina Endicott. Ernest Hemingway, wouldn’t that be fascinating? Stephen King, absolutely. We want to talk to him about a chapter book he offered online, one chapter at a time called The Plant. “Don’t cheat the blind guy selling pencils.” If anyone stole a chapter, he’d shut it down. We always paid, and then he shut it down anyway. We have a bone to pick.

People you’d cancel dinner on: Donald Trump. Anyone who thinks Donald Trump is a brilliant man.

The coolest person you’ve ever met: Hmm, tough one. I guess Madelyn Davis, who was the writer on the I Love Lucy series. She was my step-kids’ step-grandmother, if that makes sense. I could talk to her all day about writing.

The celebrity who didn’t look like he/she did in pictures/video: Rodney Dangerfield, in an elevator at the Beverly Hilton hotel. He looked a bit more ragged than I expected.

The nicest thing a reader said to you: Your novel took me back to my childhood on the farm. I could feel it and smell it. (This was my 92-year-old father-in-law after reading an early draft of my first novel).

The craziest thing a reader said to you: “I won’t read your novel because it’s not science fiction.” (This was my dad.)

Besides writing, what’s the most creative thing you’ve done: I think drawing, illustrating. I’ve always thought I’d like to learn to paint but so far I’ve just stuck with pen and ink drawing.

A project that didn’t quite turn out the way you planned it: I’m still trying to get going on this. I thought I’d be farther along. My dad is 97 and has dementia; I started a short non-fiction story about our experience, and I’ve wanted to get going on a book-length project, but this is hard.

Some real-life story that made it to one of your books: A young girl with Down syndrome was raped by a neighbor farmer and her baby was taken as soon as he was born. The farmer was charged with “carnal knowledge of a woman known to be feeble-minded” — that was a real law in the Criminal Code — and sentenced to the lash and prison time. His wife disowned him, banished him to the barn, and he died of pneumonia. I changed the cause of death. The young girl always wanted to see her baby “just one more time.”

Something in your story that readers think is about you, but it’s not: In my novel, a character on his 13th birthday rides a horse without permission, and it runs wild with him, and he dies in an accident. I’ve had people who assume that was me (not the dying part), but that I lost control of a horse.

About Karin:

A freelance writer, editor and illustrator in Saskatoon, Karin edits and writes for Saskatoon HOME and contributes to Prairies North magazines. She began her career as a reporter for a northern Alberta weekly newspaper while still in high school. Her series of profiles on pioneers of the Peace River country was published as a book, Yesterday’s Children, when she was 19. In Saskatchewan, she spent over 25 years in communications work for an advocacy organization for people with intellectual disabilities, and produced an award-winning newsmagazine.

Karin has written or co-authored six non-fiction books and two illustrated children’s books exploring the lives of people with disabilities, and edited several others. Other creative non-fiction has appeared in anthologies in Canada and the U.S. In 2013, Karin received a YWCA Women of Distinction Award (Arts, Culture and Heritage) for her writing on disability issues.

Small Reckonings, first published by Burton House Books in 2020 and now out in a new edition from Shadowpaw Press, is her debut novel. It received the 2019 John V. Hicks Award for Fiction, a Saskatchewan Book Award in 2021, and was recognized by the national jury for the inaugural Glengarry Book Award in 2021, named to the Jury Short List, Recognition of Literary Excellence. Most recently, the sequel to her debut novel was awarded first prize in the 2022 John V. Hicks Award for Fiction, the first time an author has won this genre category twice in a row.

She lives in Saskatoon with husband Richard, Professor Emeritus, University of Saskatchewan, and son Jim. She has two other children, Benjamin (Julia, grandaughters Pearl and Dahlia), and Erin (Michael, grandson Alexander).


Love is in the Air...

Happy Valentine’s Day. It’s also my birthday week, so I celebrate a lot in February. For this week’s post, I thought I’d talk about the love interests in my series.

Delanie Fitzgerald - Sassy private investigator, Delanie Fitzgerald, is hired in Secret Lives and Private Eyes to find out if 1980s rocker, Johnny Velvet, was living incognito in rural Virginia. During her investigation, she mixes business and pleasure and becomes involved with the teen heartthrob, John Bailey/Johnny Velvet. Without any spoilers, the PI and the former rocker part ways, and he pops back into her life at the most inopportune time in Male Revues and Subterfuge when she starts seeing FBI agent, Eric Ellington.

Jules Keane - In my glamping series, Jules has known Jake Evans since she was in middle school. He worked on and off at her parent’s campground and use to tease her constantly. When he returned from several tours in the Middle East, he returned to Fern Valley and rejoined the team as the resort. Now, he’s her boyfriend and partner in his tiny house business.

I’m an 80s girl. Jules is named for the Demi Moore character in St. Elmo’s Fire, and Jake is named for the Michael Shoeffling character in Sixteen Candles.

Jade Hicks - In the Mermaid Bay Christmas Shoppe Mysteries, Jade and Sheriff Nick have been friends since middle school. They dated in high school and then went their separate ways with college and full-time jobs. Both of their returns to Mermaid Bay were timed perfectly for the pair to realize how much they meant to each other.

Cassidy Jamison - My newest series, the Pearly Girls Mysteries, launches in March. This is my Veronica Mars meets the Golden Girls stories. Cassidy inherits her grandmother’s event planning business and property in Ivy Springs, Virginia, and her grandmother’s four dear friends, Roxie, Ruthanne, Kate, and Aileen, help her with planning and decorating. The property, nestled in the Blue Ridge Mountains, has a serenity garden, glamped up former dairy barn, an amphitheater, the remains of her grandfather’s old honky-tonk, and a cave.

Cassidy spends most of her time trying to keep her business solvent, while the not-always helpful Pearly Girls try to fix her up with any eligible bachelor in the tri-county area.

#WriterWednesday with Joel McKay

I’d like to welcome Joel McKay to the blog for #WriterWednesday!

Things you never want to run out of: Books, toilet paper, chicken wings.

Things you wish you’d never bought: Boat loader

Hardest thing about being a writer: Quieting the negative voices in my head

Easiest thing about being a writer: Finding the places I want to escape to

Things you need for your writing sessions: A computer and charged battery, ambient music, something to drink

Things that hamper your writing: Lyrical music, too much noise, constant interruption

Words that describe you: Passionate, friendly, funny, hard working

Words that describe you, but you wish they didn’t: Bad memory for everyday things, a tendency to take on too much, stubborn, impatient

Favorite foods: Chicken wings, Indian food, sushi, Chinese food

Things that make you want to gag: turnips

Something you’re really good at: Talking to people

Something you’re really bad at: Sitting still

The last thing you ordered online: Glamdring (Gandalf’s sword)

The last thing you regret buying: Again, that damn boat loader

Things you always put in your books: British Columbia

Things you never put in your books: Real people

Favorite places you’ve been: Barbados, England, Yukon

Places you never want to go to again: Surrey

Favorite things to do: Write, play games, hang out with my daughters, fish

Things you’d run through a fire or eat bugs to get out of doing: Kids birthday parties, Christmas concerts, parent teacher meetings, conferences

Most daring thing you’ve ever done: Packed up and moved to Northern B.C. shortly after a divorce without knowing anyone there

Something you chickened out from doing: Bungee jumping

About Joel:

Joel McKay is the author of the horror comedy Wolf at the Door and the anthology It Came From the Trees and Other Violent Aberrations. His fiction has appeared in multiple anthologies. He is an award-winning writer who calls Northern British Columbia home.

Let’s Be Social:

X - @Joel Mckay 

Instagram/ threads - @author_joel_mckay

Linkedin - @Joel Mckay 

Website - www.joelmckay.ca 

When Was the Last Time You Paid Your Website Some Attention?

I hope your 2025 writing journey is going well! As you’re planning your writing and book marketing tasks, don’t forget about your website.

  • Make sure your author photo is current.

  • Check your biography. Is it current?

  • Are all of your books listed?

  • Review the content on your pages. Check all links to make sure everything is functioning correctly.

  • Add or update your event calendar.

  • With all the changes and new platforms in the social media world, are your links current?

  • Could your site use some sprucing up? Think about changing your colors, adding an author logo, or adding recent pictures of your book events. Do your colors and fonts match your style of writing?

  • Look at your analytics page. Do you have pages on your site that no one visits (and you don’t update)? Is it time to retire them?

  • Has your blog been ignored or abandoned? Is it time to think about reviving it? This is an easy way to ensure regular traffic to your website. It also gives you links to share on your social media sites.

  • Is anything missing from your website? I teach a lot of classes and workshops, and someone mentioned that I should list my specialties. I created a new page and added a contact link.

What would you add to my list?