Newsletter Content Ideas

New writers often ask me what they should include in their newsletters. Here are some ideas that have worked for me.

• Announcements and What’s New with You

• Give-aways and Do Shout outs to Previous Winners

• Invitation to Join Your Street Team

• Ask for Reviews/References (e.g. book clubs, speaking events, etc.)

• Highlight One of Your Interesting Blog Posts

• Recipes

• Craft Projects

• Your Hobbies

• Your Pets

• Your Favorite Things

• Feature What You’re Reading or Watching

• Interview Other Authors

• Pictures of Where You’ve Been Recently

• Highlights of Blogs, Take-overs, Podcasts, and Interviews That You’ve Done Recently

• Where You’ll Be Next

What would you add to my list?

What Should You Put in Your Next Newsletter?

I think your website and your newsletter are the two most important parts of your platform because you own them. Sometimes though, it’s hard to come up with interesting content. Here are some ideas…

• Add a “What’s New” section to talk about what’s coming out next.

• Run a contest. Ask a question and then post the winners in your next newsletter.

• Add a recipe.

• Show pictures of recent events. Include ones with readers.

• Include pictures of your pets.

• I feature author interviews on my blog. I pick a few to feature in each newsletter. It introduces my readers to new authors, and I get to reuse some blog posts.

• Include fun facts about the month or season. Brownilocks has a neat calendar of all kinds of “holidays” and celebrations.

• Include links to podcasts, special interviews, anthologies, or group blogs that you participate in.

• Add a list of upcoming events (in-person and virtual).

• Talk about what’s going on with you. Readers are interested in what you do when you’re not writing.

• Partner with another author. Let her guest star in your newsletter, and you visit hers.

What would you add to my list?

Why Authors Should Have a Newsletter/Email List...

As an author, it’s important that you have a mailing list (for emails). Platforms like Twitter, Instagram, or Facebook, where you build your following, own the contact and make/change the rules. If your account is suspended or the site goes down, you no longer have access/contact information for your fans and followers. It’s a good idea to have a sign up sheet where you can collect names and email addresses. This is your list and you maintain it.

I use MailChimp to create my newsletters and maintain my contact list. If folks subscribe or unsubscribe, the application takes care of it. (You are required to unsubscribe those who request it.) The services vary, and you should choose one based on what you need, how often you publish, and how many emails are on your list. With these sites, you can also export your list to keep it as a backup.

Many authors offer something free (a short story or character information that’s not available anywhere else) to new newsletter subscribers. Sometimes, that’s a good hook to get people interested.

I have a page on my website for my newsletter. I also have a sign up form on the main page.

The list of email addresses belongs to you, so you should spend time cultivating it. I keep signup sheets and clipboard in my bag for events. This list is valuable. You know they are readers who are interested in your work.