Ideas for Updating (or Creating) Your Author Website

If you have an author website, make sure that you’re keeping the content fresh and current. Visitors don’t often return to a site with outdated information. Here are some ways authors can spark some ideas to jazz up their site or apply some techniques to improve what you have.

• Do some research. Look at other authors’ sites in your genres. Look at publishers’ sites to see what colors, fonts, and graphic designs they use. Pictures draw more attention than long columns of text.

• Find colors that match your brand. If your writing is dark, choose the spooky colors. If your writing has a lighter tone, pick pastels or brighter colors. If you’re not sure, Google “emotions colors evoke” to get some ideas.

• Make sure your website has several different versions of your biography. You should have a very short one, one with several paragraphs, and a longer one. All should be written in the third person.

• Match your colors, fonts and style of your website to the graphics on your newsletter and your social media banners. You want readers to recognize your style (brand) and know it’s you.

• Make sure you have a place for readers to sign up for your newsletter on your website.

• Always test your website after you publish it. Make sure that all forms and links work correctly.

• Most website builders today automatically adjust your page for the devices your readers might be using (wide for laptops and tablets and tall for phones). Look at your website on different devices to make sure the pictures and layouts look like you want them to.

• If your events don’t change often and your books come out yearly, you’ll need to think of other types of content for your readers. Consider adding a blog. Mine gives me content to share weekly on my social media sites, and it keeps readers coming back to my site.

Idea Banks - Time Savers for Writers

Authors are often asked to provide ideas or proposals for programs, workshops, and panels. These are some ways authors can create idea banks or files to help you save time and stay organized.

Program Proposals

• Many times libraries or other groups will ask for a workshop or program. I keep a folder on my computer with each topic. This make it easier when I have to put together a new proposal. (I file them by title and group, so I make sure I don’t repeat a topic.)

• You need a catchy title. It helps when you market the event. Just make sure people can tell what the subject is from your title.

• I also have a Word document that has a description of what will be covered and any key details like other speakers, what type of equipment is needed, etc.

• I keep any promotional flyers, social media posts, and pictures in my file, too. That way, I can use them on my website or on the socials.

Question Banks

• If you’re organizing or moderating a panel, you often need to create the questions.

• I have a Word document (filed by title and group) with the questions for each event. When I finish my question draft, I rearrange them in the order that makes sense for the flow of the panel discussion.

• In my Word document, I indicate which speaker the question is for or whether it’s a group question. (Not all panelists need to answer every question.)

• I review the draft with the panelists and get their input.

• Always have extra questions in case you have time to fill.

• You can often reuse some questions at future events.

Slide Decks

• I keep copies of all the classes and workshops that I teach. (These are also filed by title and group.)

• It is helpful to have a starting point when you’re creating a new class, and sometimes you can reuse some of the slides, handouts, or the content.

• I always brand my slides and handouts with my author logo and website.

Graphics

• I’m sure you’re seeing a pattern here. I keep a folder of graphics that I’ve created for my blog, newsletter, or social media sites. I file these by subject. I use these on the original post and on the socials to market it.

• Studies show that Facebook and Instagram posts that are noticed more have an eye-catching graphic or a video.

• I use BookBrush to create images for my books (especially seasonal ones).

• I use Canva to create images for my website, newsletter, blog, and social media sites.

Story Ideas/Names/Place Names

• I was drowning in little scraps of paper and sticky notes. I jot down ideas wherever I happen to be (and on whatever paper is handy).

• To get organized, I created giant idea spreadsheet. I have different workbooks for each topic, and I can sort them by any of the columns.

• I attend a lot of training and workshops and put my notes of and the source in my idea spreadsheet. I also add the contact information if the subject matter expert offered to answer questions after the training.

• I made a spreadsheet for my book promotions that includes bloggers, reporters, book reviewers, bookstagrammers, podcasters, librarians, bookstore contacts, and other bookish events and promotional ideas. Since I write multiple series, I have a workbook for each book in each series. When I start my launch planning, I look at what I did last time and update it with any changes or new ideas.

How do you keep yourself organized? Let me know what works for you.

Where Do You Get Your Ideas?

I’m often asked about where my ideas for stories come from. Coming up with ideas has never been a problem. They are everywhere, and no one is safe. Keeping track of the ideas has been a challenge, so this is how I organized them.

• I constantly jot down cool names, interesting words, weird anecdotes, and funny stories.

• When I run across interesting news stories, I save the link or the clipping.

• I write cozy mysteries with amateur sleuths, so I’m always looking for every-day items that can be used as weapons. Hardware stores, auto supply stores, and cookware stores are always good sources of deadly items.

• People know that I write, and they are so kind to tell me about interesting true crime stories or things that happened to them.

• Sometimes, ideas come from movies, TV shows, classes, workshops, documentaries, or overheard conversations.

My purse and briefcase are full of scraps of paper and Post-Its with all kinds of names, crimes, and murder weapons. Sometimes, they look like a deadly grocery list. I needed a way to keep my big idea list organized, and a file folder was too cluttered for me with all the bits of paper.

I created a spreadsheet. One column has the category (e.g. story idea, character name, contact information, story location, etc.), so I can sort my list. I put in my notes and brief description and where it came from in case I need to do an acknowledgement. I have one central location where I transcribe all those bits of paper. If I use one in a story, I make a note, so I don’t repeat it elsewhere. My spreadsheet has grown over the years, and this is a good way for me to keep bits of information for use later.

When I get ready to write something new, I browse my collection of ideas.

What do you do to keep your ideas organized?

Mining Story and Promotional Ideas - Tips for Authors

I have been a list maker forever and working in IT for years has just exacerbated that with hundreds of Post-its, work break down structures, and notes written on any nearby scrap of paper.

Last year for my writing projects, I consolidated the hundreds of notes into two spreadsheets that I can sort in a variety of ways.

Ideas - The first is my idea spreadsheet. I come across names, title ideas, weird or funny stories, and tons of true crime and news articles all the time. Having one place to keep this information is helpful when I’m plotting or looking for something to add to a story. If I use an idea, I delete it from my spreadsheet. (Now there are no longer lists of ways to kill people on my desk or white board, but I have found crumpled notes in the bottom of my purse of interesting poisons or other ways to off people.)

Book Marketing Ideas - Book promotion ideas are everywhere. I go to lots of workshops and presentations, and other authors are so gracious about sharing their ideas. I constantly take notes. You never know when something is going to be useful. My big, giant, promotional spreadsheet has a tab for each topic (e.g. promotional services, book bloggers, book stores, libraries, reviewers, bookstagrammers, etc.) I enter the information and a note of where I found it or who recommended it. Then as I plan for my next book, I have a place to start. I update it as I go if things change.

There is also a “my contacts” tab for organizations, alumni groups, homeowners associations, book clubs, etc. that I’m a member of. Many have newsletters or social media sites for news and announcements.

Recently, I added a “hook” tab. I brainstorm things that are in each book and what non-mystery sites would be helpful or possible options for book marketing. For the Jules Keene Glamping series, I have a list of things like Blue Ridge Mountains, Virginia, Glamping, Vintage Trailers, Tiny Houses, and Jack Russell Terriers. I list groups and contacts that could be possible book promo opportunities.

Places to Look

• Write down what other authors recommend (e.g. services, publicists, program ideas).

• Keep a list of all contacts you made such as librarians, bookstore owners, bloggers, etc.

• Subscribe to other authors’ newsletters and see how they present and promote their work. What events or promotional things are they doing?

• When you attend conferences, workshops, panels, or social media parties, make a list of the services and who provides them. If it’s a reoccurring event, you may want to participate in the future. If it’s a service that does promotion or social media parties, you may want to use them later.

• Create a list of bloggers and podcasters who interview authors. When you’re contacting these folks, you may want to do it 3-4 months ahead of your launch because their calendars fill up quickly.

• Make a list of tools that authors and publicists are using for graphics, book trailers, photo editing, etc.

• When you have casual chats with other book people, jot down ideas. People are great about sharing new products or services.

• Use your reading, tv-watching, or social media time wisely. This is where you’ll encounter lots of ideas. Write them down, so you don’t forget.

You may not need a nugget of information at the moment, but it’s a good idea to record it for when you do.

My Great Big Spreadsheet of Ideas - Tips for Writers

I get ideas everywhere. A funny story, a cool name, an interesting place to hide a body, a movie to watch, or a book to read…I had little pieces of paper and Post-it notes everywhere, and it was difficult to keep all the information in one place. I finally consolidated them into a spreadsheet. One column defines what it is (e.g. story idea, cool name, fun location, etc.) Then I have a short description or a link to remind me of what it was or who told me about it. If I see an interesting news article, I save it. Who knows, it may be good material later. By tagging each entry, I can sort it in multiple ways to see what I’m looking for.

When I get ready to start a story or novel, I cruise through my spreadsheet. I also mark the entry if I’ve used it before. What started out as twenty notes is now a spreadsheet with hundreds of lines. I have interesting poisons, funny quotes, descriptions of interesting people, or whatever catches my attention that I want to remember. My desk is much neater now, too. There aren’t twenty Post-its stuck to it and my monitor.

I have a big, giant promotional spreadsheet, too. It has a tab for every kind of promotion or marketing effort that I’ve done in the past. I collect contacts and recommendations and add them to the tab. Then, when I’m ready to start planning a book launch, I have a starting point. I have tabs for everything from blogs and podcasts to Facebook parties and reviewers.

I had to get organized. My writing time is limited, and I couldn’t spend it searching for things I wrote somewhere.

How do you organize your ideas or bits of information?

You Can Find Story Ideas Anywhere - Especially the DMV

I’m convinced you can find characters and story ideas anywhere, even the DMV and the Bureau of Vital Statistics. Last week, I decided to go online and prepare my documents to get my Real ID drivers license. I had everything ready, including my online form. How hard could this be? I was ready.

Last Friday, I arrived at the DMV with all my paperwork in a folder at 8:04. There were 67 people already ahead of me in line, and the place had only been open for 4 minutes. I waited 2 hours to get through the triage desk and to customer service. I’m glad I brought 2 books. I finished the first 1.

When it was my turn at the counter, the clerk did a marriage license search because of my name change years ago. She couldn’t find the record. I had the certificate that city/state issued when I got married, but they wouldn’t accept that as an official document even though it had a nice seal at the top from the Commonwealth. I had to drive downtown to the Bureau of Vital Statistics. Thankfully, the guy there found it and provided a copy. That would have been an awkward dinner conversation. “Hey, Honey. Remember when we thought we were married 28 years ago?” No worries. We’re legal.

Then I had to drive back to the county DMV and finish the process. Three hours later. (And the nice DMV clerk let me back in line, so I didn’t have to start over and go through triage again. If she hadn’t, I probably would still be there.) Then I found out I had to wait 7-11 days for my license to arrive in the mail. (It arrived yesterday, so all is well, but the picture is as bad as the last one. It definitely reflects how frazzled I felt. So for the next eight years, I have a souvenir to help me remember the experience.)

People-watching at the DMV and state agencies is amazing. There are so many opportunities for interesting character descriptions and behaviors. I took notes.

• The security guard who spent most of his time ferrying clipboards back and forth from triage to customer service - He had a strange resemblance to Barney Fife.

• The woman who was trying to get a drivers license without any ID

• The older man who kept complaining in line and trying to start divisive political discussions with his neighbors and his quiet wife who shut him down

• The clerks at the Bureau of Vital Statistics were dedicated to their processes. They used the formal number calling system through the speakers, even though there were only two of us in line.

• The middle aged couple who spent their entire wait time trying to find the right personalized license plate from the samples in the display case

• The toddler who entertained us in the seating area. I’ve never head so many verses of “Baby Shark” before.

• Oh, and DMV gives you a code when you pass through triage. It has a letter and a number, but none of the numbers are in order, so you can’t tell how long your wait is. I think they did that on purpose.

Eavesdropping (I call it doing research) on conversations provides ideas, too.

• I heard lots of different dialects and accents.

• I heard about eight-five different reasons why people came to the DMV that morning.

• I overheard several phone conversations. And now I know what too much about Nancy and her three teens.

• And I learned most of the words to “Baby Shark.”

The staff at the DMV and the Bureau of Vital Statistics were very helpful, and I appreciate their expertise. So, look for story and character ideas where every you are, especially when you have to wait in line.

Ideas - How to Keep Them Organized!

I have way more ideas for stories and characters than I can use at any one time. I used to jot them down on paper or sticky notes. I’d clip articles out of newspapers and magazines, so I had folders of ideas. But it became unruly quickly. Here’s how I keep it all organized and usable.

Electronic Links and Pictures: If it’s a picture, web page, or blog post, I have Pinterest boards to organize ideas. For example, I was researching vintage trailers and tiny houses for a WIP, so I built a Pinterest boards to keep my information in one place.

Single Spreadsheet: I finally created a single spreadsheet for all of the hundreds of sticky notes that were cluttering up my life. I created a column to tag each idea (e.g. character name, dialogue sample, story idea, etc.). That allows me to sort by the category when I’m looking for something specific. I also add notes if I’ve used the idea. I may still jot things on sticky notes or paper, but they now get transferred to the spreadsheet.

Web Favorites: If you mark favorites in your browser for websites, you may want to export it from time to time to ensure that you have a backup in case of a crash or device failure. (In Internet Explorer, locate your “Add to Favorites” button. Click the down arrow and select Import and Export. Follow the screens to export your favorites to a file.)

Character and Place Name Table: I also build a Word table for each series I write. Each book gets a column. I put basic information about each character and location. I track which books these appear in. When I’m done, I sort my list alphabetically, so I can make sure that I’m not reusing names or naming characters with similar names. This helps me keep the character details consistent in each book.

What other ideas would you add?

My Best Plotting Happens While Driving...

I do a lot of presentations and workshops about mysteries and writing, and one of the most frequently asked questions is, "Where do you get your ideas from?"

And my answer is always, "Everywhere." I'll read something or see a TV show that sparks an idea. (I record a lot of history, science, and home renovation show. Mythbusters is a wealth of information for mystery/thriller writers.) I've keep a notebook with me. I am always jotting down snippets of conversations, a cool name, or something unusual. I used to save newspaper clippings and magazine articles. Now, I add interesting pictures and links to my Pinterest boards.

Sometimes, a story or a plot line starts with an interesting location or event. I noodle on it for a while and come up with a plotline for a novel or a short story. When I visit places, I take pictures, so I can describe it later.

I usually outline my writing. I color code areas where humor, romance, and mysteries appear, so I can see if I spread them out enough. I tend to do my best plotting while I'm driving. There is a fairly straight stretch of interstate on my way home from the city. I've plotted many a mystery or murder during that commute. 

Google Maps is a great tool to find locations and to see what they look like. Is there a lake near that housing development? Does that road go through a specific town? Are their fields or mountains nearby? Where is a great place to hide a body? 

The Internet can be a big distraction. I went online to check something and ended up watching cute puppy videos. But it is a FABULOUS reservoir of information. It makes getting in touch with SMEs (Subject Matter Experts) so much easier. Twitter is great for putting out ideas and receiving feedback from others. I've posted questions, and people in the know are always kind enough to respond. 

I know that I'm going to have to explain my Google searches one day. Honestly, I was just checking on that kind of poison for a mystery that I'm writing.

Life is full of experiences that make their way into my writing. Be observant. You'll never know what you'll encounter.