Behind the Scenes - Sears Catalog Homes

I have been fascinated with the Sears Catalog homes for many years. Way before the days of Ikea and online shopping, people could pick out a house from a catalog and order it. All the pieces and parts arrived by railcar, and it was ready for assembly on your lot. It was a brilliant marketing plan for a retailer who sold household goods and appliances. They also dabbled in real estate and loans over the years. Check out the links for more information on the history of these homes, many of which are still standing in communities across America. From 1908-1940, Sears and Roebuck sold over 70,000 of these.

There are quite a few of these homes still standing in Hopewell, Virginia. We did a driving tour of the neighborhoods. The historic and nostalgic qualities of a bygone era are still apparent, while many have been refurbished for this generation. You can also find lots of groups on Facebook dedicated to preserving and showcasing these homes in a hosts of different states.

When I started my Delanie Fitzgerald series, I wanted her house to be interesting, so a Sears Catalog home, the 1939 Yates model was perfect. I needed a house for a single professional. In the novels, Delanie likes the historic details like the boards and building materials that are stamped with the model number and assembly codes. Delanie’s home is a two story, and the prominent feature on the front is the fireplace.

I took the liberty of putting Delanie’s house in the Winterpock neighborhood of Chesterfield County, Virginia. (I don’t think there are any catalog homes in the area.) A friend from church who is a retired state trooper did let me know after he read the book that there are some Sears homes in the Bon Air neighborhood of the county.

Check out the Delanie Fitzgerald Mysteries: Secret Lives and Private Eyes, The Tulip Shirt Murders, and Glitter, Glam, and Contraband. Delanie and her pals also appear in “Strut Your Mutt” in To Fetch a Villain.