What I Learned about Book Marketing from Some Really Cool Librarians

IMG_4864.jpg

Recently, my Sisters in Crime - Central Virginia chapter hosted an event with Richmond Public Libraries, the Library of Virginia, and the Indie Author Project to help authors learn about working with libraries for events and programs. Many thanks to Nancy Buck (Richmond Public Libraries), Nan Carmack (Library of Virginia), and Emily Gooding (Indie Author Project).

Here’s what I learned…

  1. The Indie Author Project is a program that helps independent authors reach readers.

  2. Pressbook is a software to help authors format their books for print or ebook publication. Some libraries offer a subscription to their members. Check with your library to see if the service is offered. Pressbook also has commercial packages for those who want to format books.

  3. Libraries seed readership for authors. Librarians always are asked to recommend books.

  4. Libraries are often looking for programs (more than just author readings or book signings). Create a proposal of your idea and then approach the programming person at your library.

  5. Half-page or quarter-page flyers are great for your event. They are small enough for display tables and to put in books.

  6. Authors should look into using Meetup to publicize their events.

  7. If you make book cover or other posters, do them double-sided. That way they can be seen from both sides on a display counter.

  8. Facebook Live is a great way to do teasers to promote your event.

  9. Always write thank you notes or emails to your host after an event.

  10. On social media, check out #VALibraries.

Social Media and Book Promo No Nos

no.png

We all want to promote our work and events, and social media offers us lots of opportunities. Here are some things you should avoid.

  1. Don’t be a leech. If another writer is promoting her work, having an event, or doing a cover reveal, don’t hijack the comments to promote your stuff. I am a part of several anthologies, and we’ve had people tag on to our promotions with comments like, “Hey, if you like this, you’ll love my book at this link.” That’s a quick way to offend others and get your comment deleted.

  2. Automatic messages are annoying when you get so many of them. I’m not sure that unsolicited ones are effective. These are canned and impersonal. Be social. Chat and share posts. Don’t depend on an automated email to build your audience or sell books.

  3. Be creative with your social media posts. Show interesting things and your sense of humor. All of your posts shouldn’t be “buy my book” or “like my page.” If you have hobbies, pets, or visit cool places, incorporate those into your posts.

  4. Don’t spend all of your time on your sites marketing your stuff. These platforms are for social interaction. You need to like, comment, and share others’ posts.

  5. We all need beta readers, forewords, reviews, and blurbs. Make sure you have a relationship with other authors before you make requests. You need a peer group that you can seek help from. I’ve had complete strangers from other genres ask for a review or a blurb and then put demands on it. Be polite. You’re asking a favor. Ask for help and make it easy if you want something from somebody. (When they agree, I always send a synopsis and short bio to help them with titles and character names.) Also, give them as much lead time as possible. Everybody has his/her own deadlines.

  6. Authors and bloggers are busy. Don’t ask people out of the blue to read your 200,000 word manuscript unless they extend the offer to you. I love to help other authors, but I have to guard my writing/editing time, too. I joined a critique group and have beta reader partners. We all agree to read and provide feedback on each others’ work. They also understand my genre, so they know the conventions. Find a critique group or partner to exchange manuscripts. Many times, you can participate in writing workshops that include feedback sessions.

  7. if you’re looking for reviews and you’re targeting book bloggers, read their reviews and look at their site. Make sure your book fits the site. Many post genres that they are interested in and their requirements. Some put out calls and other don’t accept unsolicited requests. Follow instructions. You’ll have more success.

  8. Use book events, workshops, and conferences as opportunities to network. If you take pictures or do a post, make sure to tag that person. Also, later if you do want to contact them for some reason, you have a relationship.

What would you add to my list? What are some of your social media pet peeves?

Tips for Authors Who Collaborate

col.png

I am eternally grateful for all of my talented writer friends who have provided ideas and support to me through the years. Writing is often a lonely endeavor, and I believe that writers need a peer group. I’m a part of three writing groups and a slew of collaborative efforts.

Here are some examples of partnering and some tips that could help as you decide on future projects.

Book Signings - There is nothing lonelier than sitting at a table at a book signing by yourself. (You get a lot of questions about the location of the bathroom and whether or not something is on sale.) We can introduce our readers to new authors when we share opportunities. Plus, it’s a party when authors get together and hang out. I often carpool with other authors to events outside of Central Virginia. Road trip!

Anthology Collections - I like to participate in anthologies. I usually write mystery novels, and these projects give me a chance to experiment with short stories. Read the rules/requirements before you submit. We’ve had requirements like all participants will help promote the book.

Make sure you know about your rights. Are they returned after a certain amount of time? Can you republish the story later? If you’re under contract, make sure that any new projects don’t conflict.

Is a contract required? Is there a contract? Do you have to pay for anything? Are you expected to buy and sell books? Make sure that you’re clear on all the legalities and the money before you sign up.

Many times, I submit a story to be part of the collection. It is another writing credit for the author, and you meet and network with lots of authors. I don’t go into these projects with the thought of making lots of money. But, I’ve been fortunate to be a part of several successful anthologies where I did make money either on split royalties or selling copies of the book.

Pay it Forward - I try to support other authors where I can. One easy way is to like, comment, and share their stuff on social media. If you like someone’s book, tell others and leave a review. Reviews do matter to authors. I also attend author events and buy books. One of my author friends always buys a book and gives it away on her blog. There are lots of little things you can do to help others.

Blogs - I do a lot of guest blog posts, interviews, and podcasts. I also have a blog, Pens, Paws, and Claws, where I blog with some fun writers. (I also offer author interview spots on this blog #ThisorThatThursday or #WriterWednesdays on PP&C. Message me if you’re interested.)

When you do Social Media Parties, Facebook Hops, Blog Collaborations, or other joint projects, make sure you understand what money is required up front. Ask about the time commitment. Your time is valuable.

I love collaborative opportunities. Just make sure you have all the pertinent information before you start. And remember, friendship is friendship, but business is business.

How to Have a Successful Facebook Party

Facebook parties are good ways to create some buzz around your book, especially a launch or a milestone celebration. Here are some things I’ve learned over the years.

  1. When you create one, you need to decide where to host it — on your author page or your event page. I’ve done both. For mine, I tend to have them on my author page.

  2. Recruit author friends to help you. Each one should offer a discussion question and some sort of prize. I’ve noticed that things (e.g. bookmarks, gift cards, etc.) are more popular that ebook give-aways.

  3. Make it clear with your guest authors about what they should (shouldn’t do). Authors love to promote their own books, blogs, and newsletters. I always say feel free to do this. It helps everyone when we gain new readers, but some folks just like to focus on the subject of the party. Make it clear up front.

  4. If you’re going to mail a prize, make sure it can be packaged easily and specify up front where you’ll mail to. Overseas shipping can be pricey. Tina Glasneck gave me good advice — Make sure your prize fits in a standard envelope.

  5. Set up a schedule for all the participants at your party. Every 15 or 30 minutes is about right. We’ve done them for longer periods, and it’s tiring for those logged on for a 2- or 3-hour party. I like the ones where the authors chat with guests, so the 15-minute timeslots are good.

  6. You should set up an events page with instructions and the link to your party. This is a great way to invite friends to your event.

  7. Make sure that all of your author friends have access to post on the page where you’re having the party. (Settings and Page Roles). Don’t way until the event to do this.

  8. Make sure you introduce yourself and your books in your post.

  9. Make sure you review Facebook’s Terms and Conditions on give-aways and requirements. These change occasionally, and you want to make sure you’re compliant.

  10. Create memes and announcements for your event — advertising the authors who are your guests. Tag each of the authors and ask them to share with their readers.

  11. Specify the time, time zone, and date of the party in your announcements. Also make it clear when winners will be selected/notified.

  12. Encourage your author friends to hang around and chat after their timeslot. It' makes it more interesting when there are a lot of comments/dialogue.

Facebook parties can be a fun way to hang out with readers.

Logotiny.png

Need Something? Make It Easy...

easy.png

My boss at my day situation loves his “Easy” button. There’s something to that. People are bombarded with things, and life is crazy. Recently, I was on a team reading and ranking submissions that were applications to do something for us. Some were a joy to read; all the information was organized and ordered. But there were others that we really had to dig to find the information or the proposal was incomplete.

I heard the fabulous Jane Friedman talk about this. If you want someone to help you with a writing or marketing task, make it easy for them. She’s right. Always provide the person with context and enough information to complete the task.

Blurbs - If you’re asking for a blurb, send the person a synopsis of your book and your biography.

References - When you ask for a reference or a nomination, send them a SHORT copy of your biography and other pertinent information.

Time - Give the person as much time as possible. I had a publisher once who sent out book blurb requests with a short deadline. It didn’t give busy people enough time to read enough of the book.

Pay it Forward - Make sure you’re willing to help others too. You can’t always be on the asking end.

Give Them an Off Ramp - Give the person an exit that doesn’t cause hard feelings. Everyone is busy, and your timing may not be right. When you call or write your introductory email request, acknowledge that they’re busy and that you understand if they’re unable to help right now.

By providing enough information and time, usually people are more than wiling to help.

What would you add to my list?

LogoWEB.png

Do You Treat Your Writing as a Business?

writing2.jpg

For many years, my writing was a hobby for me. I did it for fun and without much thought as to what I would do with the end product once it was finished. I had no deadlines, and I could work on projects at my leisure.

When I decided I wanted to a published author, I realized that it was a business and that I needed to treat it that way. That meant being more organized and structured.

Writing Time/Scheduling - I don’t write every day. Life gets in the way some times. But I do try to write or edit regularly, and I track my word count to see progress.

Try to protect your writing time. It’s so easy to get distracted or involved in other activities. I try to honor the time I reserved for writing. And I do make much more progress when I keep to my schedule (and track my word count progress).

The Business Part - Talk with your legal and/or tax advisors to make sure that you’re compliant with the laws, regulations, and rules in your area. Do you need a tax ID number, what can you claim on your taxes, do you need to collect sales tax, and do you need a business license? I now have a new drawer in my office filing cabinet for book-related documents.

If you’re required to keep receipts, work out a system to collect/organize them for your taxes. Some use a file folder and spreadsheet, and others use an app for tracking expenses and deductions. You’ll need to figure out what works with your style and what provides you the right information when you have to file documents.

If you sell books, you’ll need to decide what you’ll accept (e.g. cash, credit card, debit card, check). I accept all, and I use a Square for the credit/debit cards.

I have to track mileage, sales, and expenditures. I do this faithfully after an event to ensure that it’s current. It is too hard to remember or recreate what I did at an event three months ago. Figure out what works best for you (e.g. file folders, spreadsheets, mobile app, accounting software packages, a personal assistant).

Events - I like to go places and talk with readers, so I like to do a lot of events. I tend to attend the ones where I can talk to readers and do presentations (and have books available for sale). I don’t base my decisions on book sales alone. Sometimes, you make contacts or build relationships that could be worth more in the long run than a sale. Networking is an important component of the writing life.

Your time is valuable, so you need to make sure that book marketing and events don’t overwhelm your writing time.

Your Time - Your time is limited and valuable. Figure out what tasks you can do yourself and what others your budget will allow you to outsource.

I like to do my blog, websites, and social media work. In the past, I have hired a line editor and someone to do specialized graphics for me. I know several authors who have hired digital or personal assistants to do administrative tasks. I also have friends who have hired folks to manage their social media accounts and publicists to coordinate marketing campaigns. Figure out what you do best and focus on those items. One of my author friends hired her granddaughter to help her with her social media. She gets the tasks done, and her granddaughter get spending money and work to show on her resume.

Your Investments - You need to decide what you can budget in terms of your time and money for your writing projects. It can be time consuming and costly if you don’t monitor where you’re spending your resources. I track this and compare it to my sales.

Writing is a business. It’s filled with contract, invoices, sales tax, and tax forms. But the writing is fun, and there is no feeling like opening that box of books and seeing your name on the cover. What else have you encountered in the business world of writing?

Happy writing!

LogoWEB.png

Be Creative When Planning Author Events

The Unhappy Hour at the Poe Museum in Richmond, VA

The Unhappy Hour at the Poe Museum in Richmond, VA

Writing events aren’t just a writer at a table in a book store. Be creative when you plan and accept invitations to appear. I have had so much fun at our events.

Poe Birthday Bash - Poe Museum’s Unhappy Hour - We are so fortunate to have the Poe Museum in downtown Richmond. It’s one of my favorite museums. They have lots of events and special programs. We’ve done signings, panels, and readings at their annual Poe Birthday Bash and their summer Unhappy Hours.

IMG_3567.jpg


MOCA - Our short story authors participated in a reading at the Virginia Museum of Contemporary Art in Virginia Beach. A lot of museums and botanical gardens have special events or themed events that will fit with your book/genre.

IMG_3794.jpg

Murder at the Library - For the past four years, we have partnered with the Friends of the Chesterfield County Library and the Chesterfield Libraries to create a “whodunnit” play. Members of my Sisters in Crime chapter write the script for the library staff to act out. They sell tickets for the after-hours event, and we provide authors for a panel discussion and book signing. The event has sold out each year.

Rosemont Winery - For our wine-themed mystery anthology, our authors staff a table at the Rosemont Winery’s Arts and Crafts Festival. The day-long event is held at the beautiful winery with food, drinks, pets, and lots of fun readers who are very supportive of local authors.

Book Launch in a Winery - For 50 Shades of Cabernet, we held the book launch at the Mermaid Winery in Norfolk. The location and food were great, and we had fun talking with so many mystery readers.

Book Launch in a Bowling Alley - I had my launch for Secret Lives and Private Eyes at Uptown Alley, a bowling alley with restaurants, bars, games, and a night club. My character, Delanie Fitzgerald, visits the location in the book, so I thought it was a perfect place to launch the series. My event was held upstairs in the bar/club area with lots of lounge seating and an outdoor patio.

Book Launch in a Café - Our book launch for Virginia is for Mysteries was at the East Beach Sandwich Shop in Ocean View (Norfolk, VA). They offered drinks and great food. We signed books and enjoyed the music of the local band. This artistic community was so supportive of local writers.

Also, don’t forget workshops, libraries, school groups, and book clubs when you’re planning your events. Tell everyone that you know about your book. You’ll be surprised at the interesting invitations you’ll receive to visit and speak.



What I Learned about Navigating Writing (or Fan) Conferences

I returned from a fabulous weekend at Malice Domestic. I had so much fun networking, seeing friends, meeting readers, and being a fan girl. (I got to meet Anne Hillerman and Chris Grabenstein this year.)

Here are some things I’ve learned to help navigate these events — whether your a writer or a fan.

Comfort

  • You are going to do a lot of walking. Wear comfortable shoes.

  • Dress in layers. Conference rooms are notorious for being frigid.

Be Prepared

  • Make sure you have a bag for things you’ll need: bookmarks, business cards, promo materials, a notebook, and something to write (or sign books) with.

  • Have your elevator speech (1-2 sentences) ready about your book in case you’re asked.

  • Print a copy of all your registration confirmations and take them with you to make sure there’s no confusion.

  • Keep all of your receipts for meals/expenses for your taxes.

  • Read the conference agenda and plan what you want to attend. Some provide “conference at a glance” booklets to help you navigate, and others have an app for your phone.

IMG_4241.JPG

Swag

  • Bring an extra bag or leave room in your suitcase for all the swag and books that you’ll collect. I went to the Kensington Books give-away and signing. They were so generous. My TBR stack tripled.

  • Many conferences have shipping centers, so you can send it all home if you need to.

Etiquette

  • Be professional always! You never know who is sitting next to you.

  • Check out the conference’s website for past pictures to get an idea of the dress code for the events. Some are casual, and some dinners are black tie.

  • Don’t start every conversation about your book. Be genuine. Be part of conversations. They’ll be plenty of time to talk about your book.