What Have You Done Lately for Your Author Journey?

Every year, I help my team write their annual goals, and a big component of this is their developmental work. I work in IT, and technology and best practices are constantly changing. As an author, you need to continue your learning experiences to stay current with trends and to hone your skills. Here are some ideas:

• Take a class. Many libraries, writing organizations, and other organizations sponsor courses that appeal to writers. There are also thousands of YouTube videos that will show you how to do all kinds of things.

• Learn a new technology that will help you with your marketing (editing videos, creating memes, putting together a newsletter…).

• Learn how to use a social media platform that you haven’t joined yet.

• Attend a workshop or an author panel. There are so many available in-person and online.

• Attend a conference.

• Find the SMEs (Subject Matter Experts) online. Many have websites, tutorials, podcasts, and newsletters.

• Check out your local library’s website and look at all the programming and opportunities they offer.

• Many alumni associations, neighborhood associations, and civic groups offer programs for their members.

• Visit your local bookstores and check out their program calendars.

What else would you add to my list?

What's Your Author Brand?

What is your author brand?

Branding helps readers identify you as an author and sets expectations for your readers. It helps you create a visual identity. Your colors, fonts, photos, graphics, and logo need to match your writing style and your genre.

My first traditionally published piece was a short story in an anthology that had a red and black cover, so I matched my graphics to that color palette. I talked to a publicist years later, and she asked why my sites looked dark because my writing style is light and humorous. Now, I use pastels. If you need help, Google color wheel. There are tons of them out there. It helps you choose complimentary colors.

Things you need:

• Know who your audience is. It’s not everyone who reads. You need to figure out who reads what you write.

  • Look at authors who write you like you. Who follows them? Who reviews their books?

  • Look at your website and social media metrics. These can help you narrow down age groups, countries of origin, and genders of your followers and visitors.

• Know who else is writing in your genre. Check out their websites.

• A logo - This helps readers identify your social sites, newsletter, blog, and website. It needs to match your style of writing and your colors.

• A tagline - This is a short statement that describes your writing.

  • Mine is Mysteries with a Southern Accent.

• A professional photograph - You need a professional photo (no selfies). That was one of my first investments. Your readers need to be able to know that they’ve found the sites of an author.

What else would you add to my list?

Happy National Proofreading Day!

Happy National Proofreading Day! I believe that the editing/revising stage of your writing is the most important part of your writing process. You often have one chance when you’re querying, and you need your manuscript to be the best it can be.

Here are some proofreading tips that can help.

• Print out your document and proofread it on paper.

• Use your word processor’s read-aloud functionality to listen to your manuscript. You will often hear misused words (e.g. then for than) that you may miss reading.

• Make sure you spellcheck your document after ever editing session to catch any gremlins that slipped in.

• Check for missing punctuation, especially quotation marks.

• Make a list of your overused words. We all have them. Then use the search feature to find them. You will be shocked at how many times you used some words/expressions.

• Find a writing partner who will swap manuscripts with you for proofreading. It helps to have another set of eyes on it.

What would you add to my list?

What I Learned about Character Development from Vicki Delany

Recently, I attended the Sisters in Crime - Grand Canyon Writers’ presentation featuring the fabulous Vicki Delany on Character Development. If you haven’t checked out her multiple series yet, you need to add them to your to be read pile. (She also writes as Eva Gates). Here is some of her great advice.

• A series is a chance for characters to grow. When you start, you’re in the head of a new character for the first time, and it takes time to learn about him/her. You don’t always have this luxury in a stand-alone novel.

• Trust yourself as a writer.

• Read all the time. Curiosity and reading are important for writers.

• In many cozy mysteries, authors introduce a lot of characters at once. This can be tricky. Make sure that the characters’ names don’t look or sound alike. You don’t want to confuse readers.

• In fiction, writers often drop or call out names in conversation more than what happens in real life. This is often done to make it clear to the reader who is talking.

• Be careful if you write dialogue with an accent. It can easily be overdone.

• Names are a strong indicator of age. Use online baby name lists from specific years to see what names were popular during an era.

• If your sleuth has friends or sidekicks, their likes and personalities should be different. They should complement the traits of your protagonist.

• In mysteries, sidekicks give the sleuth someone to talk through the case with, and while they don’t solve the crime, they often offer suggestions that puts the protagonist on the right path.

• A sidekick also offers the author a way to break up internal dialogue of the main character.

What I've Learned Recently about Book Marketing

I’ve attended some Sisters in Crime chapter presentations recently, and I’m loving that I can experience speakers and workshops from all over the country. Here’s what I’ve learned recently about book marketing from Chessie, Grand Canyon Writers, and Central Virginia chapters.

From Brian Paone’s session on effective marketing, I learned:

• You cannot wait for readers or sales to come to you.

• If you decide to write in a new genre, be prepared that it will be almost like starting over with your marketing and platform-building.

• Your website, headshot, and social sites need to look professional. You also need to look professional on virtual calls and in-person events.

• For in-person events where you have an author table, you need to make it unique and attractive. You want people to approach you. Make sure to take a look at how your table looks to the audience before the doors open. Make sure that all book covers face the audience (and not you).

• Have a good elevator pitch about your book(s). You need to practice this and be ready, but you don’t want it to sound too rehearsed.

• When you are at in-person events, stand as much as possible. Stay off your phone and smile. You want to be approachable.

• When someone approaches your table, be the first to speak. At in-person events, readers want to connect with authors. Be conversational.

Nicolette Lemmon had some very helpful advice. You also need to check out her book for writers at any stage. It’s called Write. Market. Succeed. An Author’s Marketing Playbook.

• Know where your readers are. Know what social media platforms they prefer.

• If you are trying to figure out who your reader is, go on social media and find authors that are similar to you. Look at what they are doing and look at their reviews. You’ll get an idea of what their fans like.

• Start your marketing plans BEFORE your book is out.

• You have about 8 seconds to get someone’s attention on social media.

• You have about 30 seconds when you talk to someone about your book to get your key points across. Make sure you have a short elevator speech ready to go.

• Your audience has to see your message 7 times before they remember and recognize you/your work.

• Make sure you stay visible on your website and social media.

• Your website is your online office. Make sure that you update it regularly.

• Google yourself to see what comes up.

• Pay attention to your writing business.

Happy Groundhog Day! - Ways to Get out of Writing Rut

I am a beach girl. I like A (one) good snow every now and then. But by this time in February, I am counting down the days until spring and warmer temperatures. And Punxsutawney Phil never sees things my way. It is like the Bill Murray movie…the same thing over and over…

Consistency is good in your writing life. It helps you stay on track and complete projects, especially if we’re talking about writing goals and daily quotas. But sometimes writers get stuck in a rut. Here are some ideas to spark your creativity and ward off the doldrums.

• Work on another creative project other than writing. Cooking, baking, decorating, painting…They all will exercise the creative side of your brain.

• Exercise, do yoga, or go for a walk. Once you get those endorphins going, you’ll see a new surge of energy.

• Grab your camera and go to places around your town for a photo safari. Use these on your blog and social media to share your adventures.

• Volunteer. There are so many worthy organizations and causes that could use your help. You’ll meet new people, try new things, and give back to your community.

• Schedule a library day and do some research on topics that interest you or would make a great story idea. Give yourself some free time to explore the stacks. You’ll be surprised at what you may find.

• Set aside some time to start a new project. Work on that project that you keep meaning to do, but never get around to.

• Plan some friend-time. Take some time to get away for lunch or coffee and enjoy each other’s company. Writing is often too solitary a sport.

• Make a list of twenty marketing things you’d like to do for your book. No idea is bad in brainstorming. When you’re done, use your list to plan some new activities and ways to promote your writing.

  What would you add to my list?

You've Written a Book. Now What?

All the tasks that go into writing, revising, and marketing a book can be overwhelming. I’ve broken down some of the key tasks with some ideas for new (or seasoned) writers.

What You Need to Get Started

• A Professional Headshot – Selfies won’t give you the quality you need for these to appear correctly in print or digitally.

• Your Biography (For your website, you may want to have a short one and a longer one.)

• A Short Description of Your Book (Back cover text)

• A URL and a Site to Host Your Website

• A Newsletter/Email Marketing Service

• Digital Images of Your Book Covers

While You’re Writing/Revising Your Manuscript

• Make your work the best it can be.

• Create a list of book promotion ideas (e.g. blog tours, blogs to guest on, Facebook reader sites, etc.).

• Start collecting email addresses for your newsletter list.

• Build your social media following. This takes time.

• Build or update your website/blog.

• Find your crew. Writing is solitary, buy you need collaboration from time to time. Find a writers’ group, critique group, or writing partner for feedback and networking.

Remember the Social Part of Social Media

• Update your key sites regularly. If possible, schedule your posts to ensure that you have fresh content.

• Be Social/Be Active. Celebrate with others. Make sure to like and comment. Respond to comments on your page.

• It takes time to build a following.

• Be genuine.

• Remember the 80/20 rule. Only 20% (or less) of your posts should be about “buy my book.”

• Don’t let your social media time take over your writing time.

While You’re Querying

• There is a lot of waiting while you query agents or publishers.

• Work on your next book.

• Build your social media platforms and followers.

• Collect email addresses.

• Update your website.

• Start your blog. You don’t have to have a book published to start this, and it’s a way to drive traffic to your website.

• Work on your newsletter.

• Build your connections.

Before Your Book Launch

• Create a calendar with all your due dates.

• Contact book reviewers when you have your ARCs (Advance Reader Copies).

• Schedule blog tours.

• Schedule Facebook takeovers/parties online.

• Reach out to libraries and bookstores.

• Write press releases and target media outlets to send them to.

• Create a list of newsletters that have member news sections and make sure to announce your new book (e.g. alumni, neighborhood groups, and places of worship).

• Tell everyone you know

• Plan your launch on social media.

• Update all your bios.

• Add book cover to your sites.

• Make bookmarks and other swag.

It takes a lot of energy and creativity to write AND market a book. Figure out your schedule and your budget and find a way to keep the myriad of tasks and due dates organized. What would you add to my list?

In Honor of International Hat Day - The Many Hats of a Writer

Happy International Hat Day! When I decided that I wanted to be a writer in elementary school, my vision was to write books and cash royalty checks. Until the first book contract arrived, I had no idea of all the aspects of the job. Here are a few things I learned along the way…

Always Wear Your Helmet

• Vet all publication and representation offers.

• Make sure you have a contract (even for work for hire).

• If it sounds too good to be true, it probably is.

Research Is Important

• Even fiction writers need to do research.

• Do your homework for your writing and your business.

• Check all your facts.

• Keep good notes.

• Vet your resources.

Just Write

• BICFOK (Butt in Chair - Fingers on Keyboard)

• Focus your attention and write.

• Set writing goals that work for you to help you stay on track.

• Finish your first draft.

Editing is the Most Important Part

• Proofread and then proofread again.

• Fact check your work for inconsistencies.

• Read as a reader. Is the story captivating? (If you’re bored reading it, your readers will be, too.)

• Find a critique partner or group for feedback.

• Use your word processor’s read aloud function to listen to the text, especially dialog.

• Edit. Revise. Repeat.

• Make sure that your work is the best it can be.

Marketing is Expected

• Create your platform (website, blog, socials, newsletter).

• Build your social media and newsletter list followings. It takes time.

• Know who your readers are and what social media platform they use.

• Promotion is expensive. Figure out what works for you and set a budget.

Find Your Crew

• Network with other writers.

• Join writers’ groups.

• Volunteer.

• Go to conferences and workshops.

• Join online groups.

And always celebrate your wins!