20 Things I Learned from JRW's "How to Sell the Heck out of Your Book"

l-r: Chanel Cleeton, Stacy Hawkins Adams, and Jane Friedman at the JRW Writing Show

I had the pleasure recently of attending James River Writers’ “The Writing Show.” The topic was “How to Sell the Heck out of Your Book” with Chanel Cleeton, Stacy Hawkins Adams, and Jane Friedman. Here’s what I learned:

1. Write a fabulous book. Focus your energy on your writing.

2. Readers and word of mouth sell books.

3. Authors have an advantage when they write a series. It keeps readers coming back for more.

4. Authors need to read a lot and know their genre.

5. Books with good covers sell.

6. Make sure that you keep an email list and create a newsletter. You own this list. Make sure you maintain it.

7. Be active on social media.

8. Make sure you have an author website. Keep it current. Your website is your business card.

9. Jane Friedman said that you need an email list, website, and social media platform, and you need to maintain all three.

10. Build relationships with your readers.

11. Be creative when you plan events and launches. Who can you partner with?

12. Look at where you spend your advertising and marketing dollars. Data is your friend. It can help you set your goals.

13. You should start your marketing plan for a new book four months before it launches.

14. Networking is important. Build relationships with readers, authors, booksellers, and others.

15. If you ask people to do something for you (e.g. post a review, blurb your book), make it easy for them. Send them a summary and an information/press sheet.

16. Time management is an issue for authors. There is a lot to juggle. You need to find balance.

17. Hope is not a strategy for book marketing. You need a plan.

18. Don’t get in panic mode over book marketing. You need to be in it for the long-term.

19. Always be professional.

20. Know where your readers get their information or hang out. Figure out ways to reach them there.

Writing Advice from the DEADLY SOUTHERN CHARM Authors

I’m very excited to be a part of DEADLY SOUTHERN CHARM anthology, and I’m thrilled to have my writer friends as guests on the blog to share their advice on writing and book marketing.

What is the one thing about the writing life that you didn’t know until you were published?

 Mollie: I didn’t realize that you don’t make much money. Of course, I didn’t start writing to make money. I absolutely LOVE what I do. And the further I get into my career, the more I see that loving it the ONLY reason to do it. If you don’t love the thrill of a perfect sentence, or the way a story moves you, you won’t find the business gratifying.

 Heather: I didn’t realize how much marketing was involved with the book business. It takes a great deal of time to promote your work. You need to balance your writing tasks with your promotional ones.

 Lynn:  I didn’t realize that the moment I turned it into my publisher it wasn’t MY book anymore. It was OUR book. People kept messing with my book. Now, they were all good things and comments, but I didn’t know how collaborative book publishing really is. Even for my self- published books. Best advice? Make sure you agree with and trust the people working with you.

 Kristin: Authors write their first draft for themselves, but revise-revise-revise for their readers.

 Maggie: There’s a lot to do in the way of marketing, promotion, etc. My advice is to know your personal goals for your work: is it money (good luck!), love of writing, posterity? Perhaps publishing a book is a bucket list item, and multi-publishing isn’t your goal. It’s great to share inspiration and support with fellow authors, but avoid the keeping up the Joneses syndrome.

 Genilee: How important it is to force yourself to set aside time every day to write and how hard marketing a book can be in today’s complicated world of publishing.

 J.A.: How much work is involved that doesn’t involve writing. Marketing is a big part of the job and can be very time consuming.

 How long did it take you to get your first work published (from creation to actual book)? What was your first published work?

 Mollie: For fiction, it was probably 6 months. I had already been a published nonfiction author for years and agent said if I wanted to write fiction, they’d love to see it. I’d been write fiction for years  and had an idea brewing, so I wrote the first draft of “Scrapbook of Secrets” during National Novel Writing Month and after several drafts, sent it on to my agent.

 Heather:  My first mystery was a short story, “Washed up” in Virginia is for Mysteries, a Sister in Crime anthology. It took about six months to write and polish. The book process probably took another eight months or so. My first mystery novel, Secret Lives and Private Eyes took me about five years to write and rewrite (and rewrite). When it was finally accepted for publication, it took another seven months to become a book.

 Lynn:  My first published work was a couple of essays I wrote and got published during the year of cancer (2007). A few years after that I wrote for the Trues market – short emotional stories with a twist. (I fell in Love with a Carney was my first credit with them.) Then in 2012, I got back a book that had been rejected by a large romance publisher after two years of back and forth consideration. I sent it to a soon to open digital first imprint. It sold in a week. In total, the process took from creation to sale, about three years. My first mystery sold the next year in a three-book deal to Kensington.

 Kristin: I’d been writing fiction for about 6 years before I had anything published.  My first published work was a short historical mystery, “The Sevens” which was selected from a blind pool of submissions to be included in Bouchercon’s anthology, MURDER UNDER THE OAKS.  From the first moment I typed a word to the release date was ten months.

 Maggie: “A Not So Genteel Murder,” a short story featured in the Virginia is for Mysteries anthology, was my first published work (2014). Writing and polishing the story took about six months, and the publishing process another six to eight months. Later in 2014, I published my first novel, Murder at the Book Group. That took me forever to write—ten years!—and another 18 months from contract signing to release day.    

 Genilee: It took my mother four months to write the first book (Twist of Fate) in our five-book The Fate Series. It then took me six months to rewrite, edit and find a publisher. It took the publisher about four months to get it in print and formatted as an ebook.

 J.A.: My first published story was, Bikes, Books and Berries. It was part of the Virginia is for Mysteries Vol II mystery anthology. It took about six months to write and rewrite before submission.

 Plotter (one who plans or plots out every detail of the writing process) or Pantser (one who writes by the seat of his/her pants)?

 Mollie: Definitely a pantser—which I why the synopsis is so hard for me. I like the idea of a story unfolding organically and, in truth, it’s made some of the best stories in my career.

 Heather: I’m a combination of the two. I start out as a detailed plotter. I even bought a huge whiteboard for my writing room. And then I write. The story and the characters always go where they want to do.

 Lynn:  I’m definitely a pantser. I do an outline chart with all the chapters listed to keep my timelines straight. It also helps me keep my chapters about even. And I break out the story structure on that. Red Herring #1, Red Herring #2, Big Black Moment, Happy Ever After... It gives me something to write toward, but the story and character take over.

 Kristin: I’m a relaxed plotter.  I can’t start writing a story (novel or short) until I know the final scene or the twist.  I’ve stopped creating outlines, though.  Now I just jot down the major scene points and let my characters take the scenic route from stop to stop. I love when they surprise me!

 Maggie: Like Heather, I’m a plotser (combo of plotter and pantser). I have a general outline, but I “listen” to the characters as I write. They have their own ideas.

 Genilee: I think we’ve created a new term: plotser! I sit down to write with no particular direction in mind, but I’m outlining and redoing everything as I go to make it all make sense and flow.

 J.A.: Short stories I usually panster. Novels I’m a plotter. I like outlines, and I need them to make sure I don’t skip any necessary details.

 What is the easiest part of the writing process for you?

 Mollie: Coming with ideas is very easy. Making them work, not so easy.

 Heather: I love to write. I just tend to get bogged down in the editing and rewrites.

 Lynn:  There’s supposed to be an easy part? I worry that I’m taking too long to write. I worry that I’m too fast. I worry I didn’t do enough to launch the book... it goes on and on. The best part for me is the planning or scheduling. What am I writing this month, promotions, edits, releasing or travel, it all goes in a word document as well as on my on-line calendar. I love planning and can get lost in the process without writing if I’m not careful.

 Kristin: I love drafting.  I don’t let myself edit as I write my way through the first draft, so I feel like I’m merely transcribing a movie that’s scrolling in my mind. That said, all the magic happens in the revising stage.

 Maggie: Idea generation. I love the ideas I come up with on my daily walks. Developing them on the page? Not so easy.

 Genilee: Putting words together the right way. I do it for a living through different channels (magazines, newsletters and articles).

 J.A.:  I enjoy writing dialogue. If a scene is working the dialogue comes easy. When the dialogue is off, I know I need to rewrite.

 What advice do you have for a new writer?

 Mollie: Be patient with yourself. Learn the craft. Practice. Take classes. Write and rewrite. I don’t care how good your agent is or how much money you have to promote something—it’s your writing that will ultimately set you apart.

 Heather: Be persistent. If you want to be published, keep at it. Keep writing. Keep learning. Writing is a business.

 Lynn:  Writing is a business is a big one for me. Since I started with smaller publishers, I was around a lot of writers who were dabbling in the business without committing. You have to commit. You don’t have to write. It’s like giving yourself homework every night. But don’t tell me you WANT to be an author. Write or don’t, there is no try to paraphrase Yoda. And don’t get lost in the internet talk about the latest scandal (because there’s always a new one.) If it doesn’t affect your career, don’t let it steal your writing time.

 Kristin: There’s only one rule for writers: Keep your butt in the chair. Progress, even just a few paragraphs at a time, is still progress. 

 Maggie: Carve out time for writing every day (or most days), even if it’s just fifteen minutes. Use a notebook or recording method to keep track of ideas, to-do items, etc. Find systems that work for you. Read the best writers in your genre. Bottom line: write.

 Genilee: Don’t go into this field thinking you’ll be rich and famous. Do it because you love writing. It’s extremely rewarding to get published, but getting to point of making money is a constant process that takes many years (unless you are lucky of course!).

 J.A.: Social media is a time killer. You need an online presence if you want to be a commercial writer, but it’s easy to fall down the rabbit hole. A few minutes turns into several wasted hours that could have been spent writing. The same for research. Use both with restraint.

Many thanks to Mollie Cox Bryan, Lynn Cahoon, Kristin Kisska, Maggie King, Genilee Swope Parente, and JA Chalkley for the interview!

AUTHORS

Mollie Cox Bryan is the author of cookbooks, articles, essays, poetry, and fiction.  An Agatha Award nominee, she lives in Central Virginia.  www.molliecoxbryan.com

 Lynn Cahoon is the NYT and USA Today author of the best-selling Tourist Trap, Cat Latimer and Farm-to-Fork mystery series. www.lynncahoon.com

 J. A. Chalkley is a native Virginian. She is a writer, retired public safety communications officer, and a member of Sisters in Crime.

 Maggie King penned the Hazel Rose Book Group mysteries. Her short stories appear in the Virginia is for Mysteries and 50 Shades of Cabernet anthologies. www.maggieking.com

 Kristin Kisska is a member of International Thriller Writers and Sisters in Crime, and programs chair of the Sisters in Crime – Central Virginia chapter. www.kristinkisska.com

 Genilee Swope Parente has written the romantic mystery The Fate Series with her mother F. Sharon Swope. The two also have several collections of short stories. www.swopeparente.com

 Heather Weidner is the author of the Delanie Fitzgerald Mysteries.  She has short stories in the Virginia is for Mysteries series, 50 SHADES OF CABERNET and TO FETCH A THIEF.  She lives in Central Virginia with her husband and Jack Russell terriers.  www.heatherweidner.com

BOOK LINKS

Wildside

Wildside eBook

Amazon

16 Things I Learned about Writing from the Fabulous Elaine Viets

l-r: Mary Burton, Maggie King, Kristin Kisska, Elaine Viets, Me, J. A. Chalkley

I had the pleasure of attending a presentation on forensics and plotting for writers by Elaine Viets recently. Here’s what I learned from her:

1. Writing is a business.

2. Know your competition. Read others’ works.

3. Know your genre/subgenre. Do you write thrillers, cozies, police procedurals, etc.? Know where your book fits.

4. Look at the major mystery awards and see who is nominated in “Best New First Novel.” Read them.

5. Make sure that you do your research first before you start writing. Facts do matter.

6. Decide up front on what point of view you’re going to use (e.g. first, third, omniscient). Third person tends to be more popular in mysteries.

7. Avoid writing in multiple point of views.

8. Decide if you’re writing a stand-alone or a series. If you’re doing a series, don’t kill off characters that you’ll need later.

9. Everything in your novel should move the plot forward. If it doesn’t, cut it.

10. Proofread your work. Don’t submit anything with grammatical errors or typos.

11. If you write about an amateur sleuth, make sure that she has a solid reason for solving the crime. It shouldn’t be because the police are bumbling.

12. You need to think about what makes your book different from all the others out there.

13. Something has to happen in the first chapter. You need action. Don’t talk about the setting or the weather.

14. Make sure that your plot keeps moving in the middle of the book. You don’t want a saggy middle.

15. Readers like plot twists and surprises.

16. Don’t include a scene unless it tells the reader about the character or moves the story forward.

How Much of You is in Your Writing?

I’m asked a lot if my sleuth, Delanie Fitzgerald, is me. I wish. She’s my alter-ego. She runs toward dead bodies, and I run away from them. She’s a redhead who drives a Mustang and gets into way more trouble than I do. (I’ve had two or three Mustangs through the years.) We like a lot of the same things, but she’s not me. However, there is a lot of me in my novels and stories.

I set all of my books/short stories in Virginia. I write where I know. I’ve lived in the Commonwealth all my life, and I want everyone to know about all the great places, history, and culture of the area. I grew up in Virginia Beach as a CK (Cop’s Kid). It was the best place to be a teenager. We live in Central Virginia now outside of Richmond. And there are so many local attractions, festivals, and restaurants that are fun to include in stories.

A lot of my interests (e.g. reading, traveling, history, and pop culture) end up in my work. I am an 80s girl, so you’ll often find a lot of references sprinkled in.

I have always loved to people watch when I’m out and about. Snippets of conversation and descriptions often end up in my work. My family and coworkers aren’t safe. Stuff they say appears all the time. You’ll never know who or what will end up in the next book. I keep a notebook with me, and I jot down quirky things all the time.

I have two crazy Jack Russell terriers (terrors). The female, Disney (the brunette), has had two dog characters based on her — Darby in “Diggin’ up Dirt” in To Fetch a Thief and Bijou in a cozy that I’m working on. Her brother Riley was the model for the JRT in Secret Lives and Private Eyes. My Uncle’s Rottie is the model for the dog in “The Fast and the Furriest” in the next Mutt Mystery.

So while my characters aren’t me, there are a lot of my interests (or things I want to try) in my writing. In the latest Delanie mystery (that I’m still working on), she gets involved with some drag queens, contraband pet dealers, and historic artifact thieves.

The End! Or Is It?

There is nothing like the feeling of typing “The End.” But I’ve found “The End” isn’t always the last step. When I’m at the point that I’m sure I’m done, here are the things that I look at.

1. Check the word count to make sure it fits within the guidelines for your genre.

2. Spellcheck the manuscript to ensure that you caught all the boo boos that came from editing or the last round of revisions.

3. Check the last paragraph of each chapter to make sure it encourages readers to keep reading. You don’t want to wrap up things so neatly that the reader decides that it’s a good stopping point.

4. Print a copy and proofread on paper. You’ll find more than you will proofing on your screen.

5. Read your dialog out loud to ensure that it doesn’t sound stilted. It should sound like a conversation.

6. When I think I’ve done my best, then it’s time for beta readers and my critique group. They are great for looking for plot holes or things that don’t make sense.

7. Look at your chapter lengths. They should be close page number-wise. You don’t usually want a three-page chapter and then a 25-page chapter.

What else would you add to my list?

Quirky Writing Habits - What Are Yours?

Do you have to have certain things when you’re writing? Do you have any writing rituals or habits? Here’s my list.

I always have to have some kind of background noise when I work. I don’t like it when it’s too quiet. I usually have some sort of music on. I have different playlists. I usually listen to louder music when I write. I have jazz and other smoother playlists for editing or proofreading. My sleuth Delanie Fitzgerald is an 80s girl, so when I’m working on that series, I usually have a Big 80s playlist going.

When I work at home, my Jack Russell Terriers have a dog bed on each side of my desk. They listen to me plot and read dialogue, but they tend to nap during most of the writing process.

If it’s a nice day, I like to write and read on my back deck. I like writing outside. My favorite place to write outside is the beach.

If it’s cold or rainy, I have a big comfy chair in the living room where I like to do rewrites or edits. It’s also my reading chair on snow days.

I am a caffeine junkie, so there is always iced tea, iced coffee, or a soft drink somewhere if I’m in serious writing mode.

My least favorite part of the writing process is making edits and updating the main file. Sometimes, I need chocolate for this task. Dark chocolate works best for me. I don’t normally get to excited about Reese’s Peanut Butter Cups, but for some reason, I love the Easter egg ones. I always stock up on those in the spring.

When I’m plotting, I do mind-mapping or cloud diagrams that show the story line. When I start writing, I color code the chapters to show where there is romance, humor, and clues. That’s a quick check for me to see if I need to spread anything out.

What are your writing habits?

Rookie Writer Mistakes - We've All Made Them

Someone recently asked me at an event what advice I’d give to a new writer. This is a list of rookie writer mistakes (in no particular order). We’ve all made at least one.

1. When you schedule an event, always confirm ALL of the details (e.g. where will you be seated, who’s handling the book sales, the date/time, location, etc.). I’ve had one outside event in January, and several in the middle of August.

2. Always bring a box of books with you to every event. The bookseller could make a mistake, or you could sell out!

3. Have a bag with your swag, book stands, pens, tape, etc. with you. Mine has bandages, mints, lotion, and scissors in it, too. At my very first book signing, my one and only pen died. Thank goodness, Mom had a supply with her.

4. If you agree to an event, guest blog, or interview, meet your commitments. People are counting on you.

5. Don’t burn bridges. Be professional. You never know who you’ll sit next to on a panel.

6. ALWAYS get reliable references for services for editing, proofreading, book covers, and book promotions. If it sounds too good to be true, it probably is.

7. Read all of your contracts. Consult legal professionals. You and your work are your brand, and you need to protect them.

8. Treat your writing as a profession. Consult your tax advisor for advice about how to record sales, sales tax, etc. This is a business.

9. Keep all of your receipts and track your mileage for your taxes. (See #8. It’s important.)

10. Have a separate bank account for your writing.

11. When you get to the point with your manuscript where you feel the book is done, then it’s time to send it to beta readers, your critique group, or an editor. It’s not ready for agents or publication at this point.

What would you add to the list?

What's in a Name?

A lot goes into naming a character, especially for one in a series who will be around for several books. The name has to fit the character.

It should also be pronounceable. Or if you think it’s a difficult name, give the reader a hint of how you want it pronounced. I named a character “Roni” (short for Veronica) once. In my head, she was Roni (Rah-knee). Some of my beta readers called her “Rhoney” like “Rice-a-roni.”

Avoid naming multiple characters with similar names. It makes it hard for readers to keep them separate (e.g. Kris, Chris, Christian, Kristen, Christie).

My friend, the late Kathleen Mix, had a trick for naming characters in her books. She made a character list, and only one character per book could have a name with the same letter. She could have an Anastasi, Brooke, and Caitlyn, but not an Alfred and an Annie.

When I hear an interesting name, I jot it down and add it to my working ideas list.

You can Google the social security baby name lists by year. This helps if you want to know what names were popular in a particular year.

When I’m watching sporting events, I look at the rosters for interesting names (first and last).

Keep a character list for each book. This helps me from repeating names. I tend to name a lot of minor characters Bob and Joe for some reason. I also record character traits in my chart, so I can keep them consistent book to book.

I will often pay homage to pop culture in some of my character names. There are references to Van Halen and Wham! in Secret Lives and Private Eyes. In “Diggin’ up Dirt” in To Fetch A Thief, the nosy neighbors are named in honor of a namesake from the TV show “Bewitched.” My PI, Delanie Fitzgerald gets her last name from my favorite American author, F. Scott Fitzgerald, and her agency is named for Dashiell Hammett’s The Maltese Falcon.

What else would you add to my list about naming characters?