Some Strategic Planning Tips That Can Help Your Writing

I recently completed a Strategic Training course for the day gig. A lot of the concepts, designed for planning and prioritizing IT work also translate to the writing world. Here’s what I learned.

You need to know who your customers are: Writers need to know who their readers are, and it’s not everyone who likes books. Authors need to look at their followers, their web and social media metrics, and their reviews to see if they can categorize who is buying and reading your book. Sometimes, it’s hard. If you don’t have data to look at, look at other authors who write books that are similar to yours. Look at their reviews and see which book bloggers and bookstagrammers are reading their work.

This helps you target your advertising and marketing to the groups who would be likely to be interested in your work. For example, from my metrics and demographics data, I can see that my readers are usually females between 20 and 60 who like animals, cozy mysteries, and humorous mysteries. I can create events, give-aways, and other promotions that would appeal to folks who have similar interests.

Wave your own flag: Sometimes, authors have trouble with promoting themselves because it feels like bragging, or they don’t feel comfortable being in the spotlight. Marketing, promotions, and building your author platform often force writers to step out of their comfort zones. It’s important to celebrate your wins and news. Try to keep your posts balanced. Your news/marketing items on social media should be 10 to 20% of your overall posts. And don’t forget to celebrate the successes of others!

Spend the time you have to on necessary tasks, but no more: This one is important for your time management. There are thousands of tasky things we have to do that don’t relate to your writing. The rule is to spend the time you have to on these things, but keep it limited. Remember that your job is to write your next book and to promote your work.

Plan for crisis situations to minimize risks: Always have a backup plan for emergencies. Make sure that you can get to your contact lists if your phone or email go down. Make sure that you backup your files. Your writing is precious, and there is nothing that will make a writer cry faster than to loose something you’ve been working on. Make sure that you keep your computer and phones updated regularly. These patches and updates contain security fixes. If you don’t apply them, your device is vulnerable.

Scan the environment and know your competition: Authors need to know what is going on in the industry and their genre. Read everything you can get your hands on. Peruse online or physical bookstores and see what is on the shelves and how books are categorized. Join writing groups for knowledge shares and training.

Apply lessons learned: Some critiques, rejections, and bad reviews don’t feel good. After you calm down, take the time to understand what the person was telling you. If there is something valuable in the feedback, take it as a lesson learned and find ways to incorporate it. Continuous improvement is a key part of your growth.

I know these concepts are for technology projects, but the concepts apply to writers and the work we do.

Tips for Moderating a Panel

It’s always exciting when you’re asked to moderate a panel, especially one with writers. Here are some ideas to help you with planning and facilitating:

Planning

• Once you have the topic, draft a list of questions. Make sure you have extras in case you have time. Be creative. Don’t has the ones that are always used.

• Not every question has to be for every panel member. Mark which ones are for which speaker and which ones are for the entire group.

• Review them with your panel and get their feedback.

• Be familiar with your panelists’ biographies and books.

• Have a quick meeting or send an email to your panel giving them the details (e.g. any pre-meetings, what to bring, and any logistics).

Moderating 101

• Make sure everyone gets a turn in the spotlight. No one should dominate the presentation. And mix up the order. You don’t always have to move left to write down the table.

• Keep time and keep the discussion flowing. (That’s when the extra questions come in handy if you have time to fill.)

• Keep order. Hopefully, everyone is a professional, but you may need to step in every once in a while to keep the discussion moving. Barb Goffman and Ramona DeFelice Long taught me about signals. Each had a signal that she told the panel about. For an example, a knock on the table indicated time was up.

• Grace Topping taught me to ask your authors to provide short biographies and as the moderator, introduce your panel. It allows you to brag on their accomplishments, and you can keep the introductions short.

• Grace also recommended that moderators shouldn’t throw out a question to the entire group without specifying who should start. It often causes an awkward silence until someone volunteers an answer.

Wrapping it up

• Always leave time for questions.

• Make sure to ask the panelists what’s next for them.

• Thank your panel, your hosts, and your audience.

• Make sure that the audience knows if there is a book signing or any other instructions they need.

What would you add to my list?

Networking for Authors

Writing is a solitary experience, and I think it’s important that we have a network of authors to help support us. Here are some ideas to help you find your crew.

• Join a writer’s group. I am so fortunate to be a part of Sisters in Crime (Guppies, Central Virginia, Chessie, and Grand Canyon Writers), International Thriller Writers, and James River Writers. My first traditionally published work was in a Sisters in Crime anthology. They provide support, ideas, training, critique groups, networking, and so many other opportunities that I wouldn’t have known about.

• My agent and my publisher have regular group Zooms to share information and marketing ideas with their authors. It’s nice to find partners for online and in-person events and collaboration opportunities.

• Volunteer. There are so many worthwhile organizations that are looking for the skills you have. If you’ve got the time, give back a little. And besides doing good for others, you get to meet new people and network.

• Look for other authors who write what you write. Reach out to see if they are interested in collaborating.

• Plan a book event and invite other authors to be on your panel or to sign with you. This provides a great opportunity for you to network with new readers.

• I am so fortunate to be a part of several group blogs through the years (where each author is responsible for blogging on a specific day). Not only do we provide feedback for each other’s posts, but we share information and ideas.

I treasure my writing friends. They are so generous with their time and advice. I encourage new (or seasoned) writers to find a crew. These are the amazing people who commiserate with you and share your celebrations.

What's Your Author Brand?

What is your author brand?

Branding helps readers identify you as an author and sets expectations for your readers. It helps you create a visual identity. Your colors, fonts, photos, graphics, and logo need to match your writing style and your genre.

My first traditionally published piece was a short story in an anthology that had a red and black cover, so I matched my graphics to that color palette. I talked to a publicist years later, and she asked why my sites looked dark because my writing style is light and humorous. Now, I use pastels. If you need help, Google color wheel. There are tons of them out there. It helps you choose complimentary colors.

Things you need:

• Know who your audience is. It’s not everyone who reads. You need to figure out who reads what you write.

  • Look at authors who write you like you. Who follows them? Who reviews their books?

  • Look at your website and social media metrics. These can help you narrow down age groups, countries of origin, and genders of your followers and visitors.

• Know who else is writing in your genre. Check out their websites.

• A logo - This helps readers identify your social sites, newsletter, blog, and website. It needs to match your style of writing and your colors.

• A tagline - This is a short statement that describes your writing.

  • Mine is Mysteries with a Southern Accent.

• A professional photograph - You need a professional photo (no selfies). That was one of my first investments. Your readers need to be able to know that they’ve found the sites of an author.

What else would you add to my list?

What I Learned about Character Development from Vicki Delany

Recently, I attended the Sisters in Crime - Grand Canyon Writers’ presentation featuring the fabulous Vicki Delany on Character Development. If you haven’t checked out her multiple series yet, you need to add them to your to be read pile. (She also writes as Eva Gates). Here is some of her great advice.

• A series is a chance for characters to grow. When you start, you’re in the head of a new character for the first time, and it takes time to learn about him/her. You don’t always have this luxury in a stand-alone novel.

• Trust yourself as a writer.

• Read all the time. Curiosity and reading are important for writers.

• In many cozy mysteries, authors introduce a lot of characters at once. This can be tricky. Make sure that the characters’ names don’t look or sound alike. You don’t want to confuse readers.

• In fiction, writers often drop or call out names in conversation more than what happens in real life. This is often done to make it clear to the reader who is talking.

• Be careful if you write dialogue with an accent. It can easily be overdone.

• Names are a strong indicator of age. Use online baby name lists from specific years to see what names were popular during an era.

• If your sleuth has friends or sidekicks, their likes and personalities should be different. They should complement the traits of your protagonist.

• In mysteries, sidekicks give the sleuth someone to talk through the case with, and while they don’t solve the crime, they often offer suggestions that puts the protagonist on the right path.

• A sidekick also offers the author a way to break up internal dialogue of the main character.

Happy Groundhog Day! - Ways to Get out of Writing Rut

I am a beach girl. I like A (one) good snow every now and then. But by this time in February, I am counting down the days until spring and warmer temperatures. And Punxsutawney Phil never sees things my way. It is like the Bill Murray movie…the same thing over and over…

Consistency is good in your writing life. It helps you stay on track and complete projects, especially if we’re talking about writing goals and daily quotas. But sometimes writers get stuck in a rut. Here are some ideas to spark your creativity and ward off the doldrums.

• Work on another creative project other than writing. Cooking, baking, decorating, painting…They all will exercise the creative side of your brain.

• Exercise, do yoga, or go for a walk. Once you get those endorphins going, you’ll see a new surge of energy.

• Grab your camera and go to places around your town for a photo safari. Use these on your blog and social media to share your adventures.

• Volunteer. There are so many worthy organizations and causes that could use your help. You’ll meet new people, try new things, and give back to your community.

• Schedule a library day and do some research on topics that interest you or would make a great story idea. Give yourself some free time to explore the stacks. You’ll be surprised at what you may find.

• Set aside some time to start a new project. Work on that project that you keep meaning to do, but never get around to.

• Plan some friend-time. Take some time to get away for lunch or coffee and enjoy each other’s company. Writing is often too solitary a sport.

• Make a list of twenty marketing things you’d like to do for your book. No idea is bad in brainstorming. When you’re done, use your list to plan some new activities and ways to promote your writing.

  What would you add to my list?

You've Written a Book. Now What?

All the tasks that go into writing, revising, and marketing a book can be overwhelming. I’ve broken down some of the key tasks with some ideas for new (or seasoned) writers.

What You Need to Get Started

• A Professional Headshot – Selfies won’t give you the quality you need for these to appear correctly in print or digitally.

• Your Biography (For your website, you may want to have a short one and a longer one.)

• A Short Description of Your Book (Back cover text)

• A URL and a Site to Host Your Website

• A Newsletter/Email Marketing Service

• Digital Images of Your Book Covers

While You’re Writing/Revising Your Manuscript

• Make your work the best it can be.

• Create a list of book promotion ideas (e.g. blog tours, blogs to guest on, Facebook reader sites, etc.).

• Start collecting email addresses for your newsletter list.

• Build your social media following. This takes time.

• Build or update your website/blog.

• Find your crew. Writing is solitary, buy you need collaboration from time to time. Find a writers’ group, critique group, or writing partner for feedback and networking.

Remember the Social Part of Social Media

• Update your key sites regularly. If possible, schedule your posts to ensure that you have fresh content.

• Be Social/Be Active. Celebrate with others. Make sure to like and comment. Respond to comments on your page.

• It takes time to build a following.

• Be genuine.

• Remember the 80/20 rule. Only 20% (or less) of your posts should be about “buy my book.”

• Don’t let your social media time take over your writing time.

While You’re Querying

• There is a lot of waiting while you query agents or publishers.

• Work on your next book.

• Build your social media platforms and followers.

• Collect email addresses.

• Update your website.

• Start your blog. You don’t have to have a book published to start this, and it’s a way to drive traffic to your website.

• Work on your newsletter.

• Build your connections.

Before Your Book Launch

• Create a calendar with all your due dates.

• Contact book reviewers when you have your ARCs (Advance Reader Copies).

• Schedule blog tours.

• Schedule Facebook takeovers/parties online.

• Reach out to libraries and bookstores.

• Write press releases and target media outlets to send them to.

• Create a list of newsletters that have member news sections and make sure to announce your new book (e.g. alumni, neighborhood groups, and places of worship).

• Tell everyone you know

• Plan your launch on social media.

• Update all your bios.

• Add book cover to your sites.

• Make bookmarks and other swag.

It takes a lot of energy and creativity to write AND market a book. Figure out your schedule and your budget and find a way to keep the myriad of tasks and due dates organized. What would you add to my list?

In Honor of International Hat Day - The Many Hats of a Writer

Happy International Hat Day! When I decided that I wanted to be a writer in elementary school, my vision was to write books and cash royalty checks. Until the first book contract arrived, I had no idea of all the aspects of the job. Here are a few things I learned along the way…

Always Wear Your Helmet

• Vet all publication and representation offers.

• Make sure you have a contract (even for work for hire).

• If it sounds too good to be true, it probably is.

Research Is Important

• Even fiction writers need to do research.

• Do your homework for your writing and your business.

• Check all your facts.

• Keep good notes.

• Vet your resources.

Just Write

• BICFOK (Butt in Chair - Fingers on Keyboard)

• Focus your attention and write.

• Set writing goals that work for you to help you stay on track.

• Finish your first draft.

Editing is the Most Important Part

• Proofread and then proofread again.

• Fact check your work for inconsistencies.

• Read as a reader. Is the story captivating? (If you’re bored reading it, your readers will be, too.)

• Find a critique partner or group for feedback.

• Use your word processor’s read aloud function to listen to the text, especially dialog.

• Edit. Revise. Repeat.

• Make sure that your work is the best it can be.

Marketing is Expected

• Create your platform (website, blog, socials, newsletter).

• Build your social media and newsletter list followings. It takes time.

• Know who your readers are and what social media platform they use.

• Promotion is expensive. Figure out what works for you and set a budget.

Find Your Crew

• Network with other writers.

• Join writers’ groups.

• Volunteer.

• Go to conferences and workshops.

• Join online groups.

And always celebrate your wins!